Cultivating inclusion and harvesting exclusion? A case study of an anarchist food cooperative

Autor: Boudes, Mélissa, Perrin, Christelle, Jossou, Markolf, Banikema, Annie, Gossart, Cédric

Publikováno v: EGOS 2023 : 39th EGOS Colloquium. "Organizing for the good life : between legacy and imagination"
EGOS 2023 : 39th EGOS Colloquium. "Organizing for the good life : between legacy and imagination", EGOS (European Group for Organization Studies), Jul 2023, Cagliari, Italy

International audience; This article is exploring how an alternative organization relying on anarchist ideology is dealing with the tension between inclusion and exclusion. It relies on the empirical study of anarchist groceries in the suburb of Pari

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::bcd59a63b3edf28bff727b8756f5d1f5
https://hal.science/hal-04156414

Is it enough to be customer oriented? The ethical use of social influence principles for selling

Autor: Julienne, Eric, Banikema, Annie

Publikováno v: 30ème Congrès de l'Association Française du Marketing (AFM)
30ème Congrès de l'Association Française du Marketing (AFM), May 2014, Montpellier, France

International audience; Over the last 30 years, customer orientation has been the dominant paradigm for sellers who want to build long- term relationships with customers (Saxe and Weitz, 1982). On the other hand, social influence techniques (seller�

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::fd5788553fd1af8779f8977089b3ccdb
https://hal.science/hal-02956892

Consumer Propensity to Resist (CPR): Measurement and Validation.

Autor: Banikema, Annie Stéphanie¹, Roux, Dominique²

Publikováno v: Advances in Consumer Research. 2012, Vol. 40, p612-613. 2p.

Consumers' Propensity to Resist: The Volitive Dimension of Consumer Resistant Behaviors.

Autor: Banikema, Annie Stéphanie, Bhatli, Dhruv

Publikováno v: Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World; 2017, p198-198, 1p