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pro vyhledávání: '"Banerjee, Sumitro"'
Autor:
Banerjee, Sumitro, Wathieu, Luc
Publikováno v:
In International Journal of Research in Marketing September 2017 34(3):734-745
Autor:
Banerjee, Sumitro, Soberman, David A.
Publikováno v:
In International Journal of Research in Marketing September 2013 30(3):276-291
Autor:
Banerjee, Sumitro1 sumitro.banerjee@grenoble-em.com, Thevaranjan, Alex P.2 athevara@syr.edu
Publikováno v:
Quantitative Marketing & Economics. Mar2019, Vol. 17 Issue 1, p81-104. 24p.
Akademický článek
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Autor:
Banerjee, Sumitro1 sumitro.banerjee@esmt.org, Sarvary, Miklos2 miklos.sarvary@insead.edu
Publikováno v:
Quantitative Marketing & Economics. Dec2009, Vol. 7 Issue 4, p445-481. 37p.
Autor:
Banerjee, Sumitro, Wathieu, Luc
We analyze the marketing strategies of vertically differentiated firms when consumers observe their performance on corporate social responsibility (CSR) and firms simultaneously decide the price, advertising intensity and the investment in CSR. While
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1687::c4a5b9d04c64c453ed344536c821efdf
https://hdl.handle.net/10419/96531
https://hdl.handle.net/10419/96531
We show that prices and incentives recommended by the salesforce literature when targeting a profitable segment can attract unprofitable customers, particularly when salespeople have high productivity and low risk (i.e., risk aversion times uncertain
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1687::3f984638d228892856b4445265699c7a
https://hdl.handle.net/10419/96588
https://hdl.handle.net/10419/96588