Zobrazeno 1 - 10
of 41
pro vyhledávání: '"Balasubramanian Ramaseshan"'
Publikováno v:
Journal of Service Management. 31:51-78
Purpose The purpose of this paper is threefold: first, to examine the effects of different touch points on customer experience, second, effects of customer experience on loyalty intentions, and actual spend, and third, the moderating role of motivati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff9034fe03f7b1ad540e2402db4d2be5
https://doi.org/10.1108/josm-04-2019-0113
https://doi.org/10.1108/josm-04-2019-0113
Autor:
Heiner Evanschitzky, Christian Brock, Joanna Pokorska‐Zare, Balasubramanian Ramaseshan, Fazlul K. Rabbanee, Michael K. Brady
Publikováno v:
Evanschitzky, H, Ramaseshan, B, Brady, M K, Rabbanee, F K, Brock, C & Pokorska-Zare, J 2020, ' Consumer relationship fading ', Psychology & Marketing . https://doi.org/10.1002/mar.21343
This paper explores the phenomenon of consumer relationship fading with a series of three adjacent studies. Analyzing two longitudinal behavioral datasets, Study 1 shows that about one‐third of the relationships could be described as fading. Drawin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::45fc1223a1e2345c4ac734b778430c23
https://www.research.manchester.ac.uk/portal/en/publications/consumer-relationship-fading(43a0f05f-23c0-4f37-abe3-c89bef1c8d1f).html
https://www.research.manchester.ac.uk/portal/en/publications/consumer-relationship-fading(43a0f05f-23c0-4f37-abe3-c89bef1c8d1f).html
Publikováno v:
Marketing Intelligence & Planning. 35:578-593
Purpose The purpose of this paper is to contribute to marketing communications literature by exploring consumer responses to covert advertising (CA) in a social media context. Design/methodology/approach The persuasion knowledge model was used to exp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b122ca22815521d7668f3b7b45b51a6f
https://doi.org/10.1108/mip-11-2016-0212
https://doi.org/10.1108/mip-11-2016-0212
Publikováno v:
Journal of Service Management. 26:751-776
Purpose – Technological advances and new business models have contributed to the usage of self-service technology (SST) by firms. As SST continues to create organizational efficiencies, firms have jumped on the bandwagon without considering their o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6521f98bdbf3098913f1352c639197e6
https://doi.org/10.1108/josm-08-2014-0216
https://doi.org/10.1108/josm-08-2014-0216
Publikováno v:
Journal of Strategic Marketing. 21:465-483
This study examines the role of marketing mangers' commitment and involvement in implementing marketing strategies. The data were collected from marketing managers of different organizations who had implemented a strategic marketing plan in the last
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0f6af3a5f0f1288b73f19ca89c08bac5
https://doi.org/10.1080/0965254x.2013.804858
https://doi.org/10.1080/0965254x.2013.804858
Publikováno v:
Journal of Marketing Management. 29:1224-1250
This study employed an integrative approach to investigate the influence of external business environment, strategy formulation, viability of marketing strategy, and strategy implementation upon firm performance. The findings show that while technolo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::79423ffbe385eb4c26fd547ebcc52af8
https://doi.org/10.1080/0267257x.2013.796319
https://doi.org/10.1080/0267257x.2013.796319
Publikováno v:
Journal of Business & Industrial Marketing. 28:335-346
PurposeThis paper aims to investigate the effects of customer equity drivers on customer loyalty via customer trust in a B2B context.Design/methodology/approachA self‐administered online survey was conducted to collect data from the organizational
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c26bcd8cc0fa3469d3dd684aea61d408
https://doi.org/10.1108/08858621311313929
https://doi.org/10.1108/08858621311313929
Publikováno v:
Journal of Retailing and Consumer Services. 19:271-278
The key purpose of this paper is to bridge a research gap in shopping mall literature by investigating the relationship between store loyalty and shopping mall loyalty. The paper also examines the effects of perceived store value and store relationsh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2448acd3fe2f66b3e370dcc6d02522a4
https://doi.org/10.1016/j.jretconser.2012.02.001
https://doi.org/10.1016/j.jretconser.2012.02.001
Autor:
Christof Backhaus, Verena Richelsen, Heiner Evanschitzky, David M. Woisetschläger, Balasubramanian Ramaseshan, Markus Blut
Publikováno v:
Journal of the Academy of Marketing Science. 40:625-638
Gaining customer loyalty is an important goal of marketing, and loyalty programs are intended to help in reaching it. Research on loyalty programs suggests that customers differentiate between loyalty to a company and loyalty to a loyalty program, ye
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f562f5cb89cd1c5363bd70db618d72f
https://doi.org/10.1007/s11747-011-0272-3
https://doi.org/10.1007/s11747-011-0272-3
Publikováno v:
Asia-Pacific Journal of Operational Research. 26(04):457-478
A retail category management model that considers the interplay of optimal product assortment decisions, space allocation and inventory quantities is presented in this paper. Specifically, the proposed model maximizes the total net profit in terms of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::975005094624cf0f0aaa6a66d1f62795
http://www.worldscinet.com/cgi-bin/details.cgi?type=pdf&id=pii:S0217595909002304
http://www.worldscinet.com/cgi-bin/details.cgi?type=pdf&id=pii:S0217595909002304