Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Balakrishna Grandhi"'
Publikováno v:
EuroMed Journal of Business. 16:381-398
PurposeIn the current business environment, more uncertain than ever before, understanding consumer behavior is an integral part of an organization's strategic planning and execution process. It is the key driver for becoming a market leader. Therefo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a7b8e04d72f61181b7762a2913d524dc
https://doi.org/10.1108/emjb-09-2018-0054
https://doi.org/10.1108/emjb-09-2018-0054
Publikováno v:
EuroMed Journal of Business. 15:269-281
PurposeThis literature review paper attempts to discuss and present one’s current knowledge on the wide spectrum of stakeholder relationship management, to highlight future research opportunities.Design/methodology/approachThe research is based on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f5062061ed68be9a862221951b64bda2
https://doi.org/10.1108/emjb-06-2019-0085
https://doi.org/10.1108/emjb-06-2019-0085
Autor:
Zafar U. Ahmed, Lea Iaia, Balakrishna Grandhi, Hela Chebbi, Alkis Thrassou, Michael Christofi
Publikováno v:
Business Process Management Journal. 26:1225-1239
Purpose A substantial body of research evidence has now accumulated in the cause-related marketing (CRM) literature. Yet, research on positive word of mouth (WOM) in the CRM domain is scarce. Based on this, the purpose of this paper is to present a f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1793c68bb993644286b953f25de52024
https://doi.org/10.1108/bpmj-04-2019-0146
https://doi.org/10.1108/bpmj-04-2019-0146
Publikováno v:
International Marketing Review. 37:651-669
PurposeCause-related marketing (CRM) is an ever growing marketing strategy developed by companies that may result in a win-win-win strategy for business, non-profit organizations and society. However, the specific relationship between CRM and consume
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::05c390b6f6f0b9afaa1a3c18d701c901
https://doi.org/10.1108/imr-11-2018-0322
https://doi.org/10.1108/imr-11-2018-0322
Publikováno v:
Business Model Innovation
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d73b1e0a58f360dcb56e793ac0819f49
https://doi.org/10.4324/9781003028307-10-10
https://doi.org/10.4324/9781003028307-10-10
Autor:
Ranjan Chaudhuri, Antonino Galati, Balakrishna Grandhi, Georgia Sakka, Evangelia Siachou, Demetris Vrontis, Sheshadri Chatterjee
Publikováno v:
Sustainability, Vol 13, Iss 12134, p 12134 (2021)
Sustainability
Volume 13
Issue 21
Sustainability
Volume 13
Issue 21
Social media marketing (SMM) plays an important role in business communication, marketing, operations, and other activities. There is a growing interest among researchers, academicians, and practitioners to understand the role of SMM in business sust
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4d8b7c87e6c8efb70268d963bce0f5a0
http://hdl.handle.net/10447/526008
http://hdl.handle.net/10447/526008
Purpose The purpose of this paper is to verify the preferences for the purchase of rosé wine by Italian and French Millennials, with the aim of allowing Italian companies to acquire knowledge in improving the positioning of this product in both the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6a2f17bff9e299458a5a1d0cf30d4ad5
https://hdl.handle.net/11587/443194
https://hdl.handle.net/11587/443194
Publikováno v:
Journal of Food Products Marketing. 22:471-485
This study focuses on analyzing food wastage behavior of consumers in Singapore. Qualitative research with experts from food waste management organizations and restaurant operators indicated key reasons for food wastage to be food spoilage, risk of h
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::014496bb61cbfbf92415ab5d1d9cfb45
https://doi.org/10.1080/10454446.2014.885863
https://doi.org/10.1080/10454446.2014.885863
Publikováno v:
EuroMed Journal of Business. 7:66-82
Purpose – A retail brand is an asset of value to the stakeholders. Nurturing it enhances quality and stability of earnings. Franchising it across emerging countries provides an opportunity for growth. The challenge, however, is to ensure that the b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::01ba03d75d19923fe74b1297b64c5fae
https://doi.org/10.1108/14502191211225383
https://doi.org/10.1108/14502191211225383