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Autor:
Bakker, Diederich
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 1, Pp 70-79 (2016)
The aim of this paper is to investigate the Chinese branding landscape. First, the strongest Chinese brands are analysed. This analysis offers explanations for typical Chinese brand strategy and establishes current trends in Chinese brand management
Externí odkaz:
https://doaj.org/article/f5868f1ba66f4ea38af6a26fe8e4e464
Autor:
Brandt, Tiina, Wanasika, Isaac, Dubickis, Mikus, Treacy, Stephen, Pihlajarinne, Hanna, Acocella, Rocco, Militaru, Andreea, Bakker, Diederich, Liu, J., Liu, Rong, Tsuzuki, Yukie, Vo, Thu
The purpose of this study is to evaluate qualities that are needed for effective entrepreneurship in a variety of national cultures. The sample represents 731 business students from several countries from Asia, Baltics, USA, Nordic, Middle, South and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1535::05669d031ab59c1d1d4074b99b8672ec
https://hdl.handle.net/10468/13963
https://hdl.handle.net/10468/13963
Autor:
Bakker, Diederich
Publikováno v:
Borderlands : the internationalisation of Higher Education teaching practices
In this chapter, seven intercultural teaching experiences are contextualised by using the Hofstede (2011) model on cultural dimensions. The experiences are from Australia, China, France, Germany, Russia, India and Thailand. They are analysed using Ho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::83997eed3553a3b2401fb0b2fe1290a8
https://research.hanze.nl/en/publications/97f7792a-e24b-4172-9aa8-65cf01f0e430
https://research.hanze.nl/en/publications/97f7792a-e24b-4172-9aa8-65cf01f0e430
Autor:
Brandt, Tiina, Wanasika, Isaac, Dubickis, Mikus, Treacy, Stephen, Pihlajarinne, Hanna, Acocella, Rocco, Militaru, Andreea, Bakker, Diederich, Liu, J., Liu, Rong, Tsuzuki, Yukie, Vo, Thu
The purpose of this study was to explore innovativeness and entrepreneurial tendencies among different national cultures. A survey instrument was administered on a sample of 731 business students from several countries in Asian, Baltic, USA, Nordic a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1535::d1e5bb140a0af0797889b4543f84e610
https://hdl.handle.net/10468/13916
https://hdl.handle.net/10468/13916
Autor:
Bakker, Diederich
Publikováno v:
HM E'ship Summit 2021
This contribution will describe how the Hanzehogeschool in Groningen, the Netherlands has implemented its entrepreneurship education throughout the entire institution resulting in entrepreneurial awareness among many students and great impact in the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::fb0cbec638fb6fb3fd0a19af49350ac3
https://research.hanze.nl/nl/activities/d33046f1-ee3d-429e-b150-af92399d2c9a
https://research.hanze.nl/nl/activities/d33046f1-ee3d-429e-b150-af92399d2c9a