Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach

Autor: Sharma, Ankita, Sreen, Naman, Baishya, Kuldeep

Publikováno v: Marketing Intelligence & Planning, 2023, Vol. 41, Issue 5, pp. 593-612.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/MIP-12-2022-0558

Extending unified theory of acceptance and use of technology with perceived monetary value for smartphone adoption at the bottom of the pyramid

Autor: Baishya, Kuldeep ^*, Samalia, Harsh Vardhan

Publikováno v: In International Journal of Information Management April 2020 51

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Factors Influencing E-district Adoption: An Empirical Assessment in Indian Context

Autor: Baishya, Kuldeep, Samalia, Harsh Vardhan, Joshi, Rohit

Publikováno v: International Review of Management and Marketing, Vol 7, Iss 1, Pp 514-520 (2017)
Volume: 7, Issue: 1 514-520
International Review of Management and Marketing

The purpose of this confirmatory study is to explore the factors influencing the acceptance of e-district services by the citizens inAssam, a North-East state of India. Taking unified theory of acceptance and use of technology (UTAUT), technology acc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::b6118bb1fcec203b01a4ed7dc97bc9d0
https://dergipark.org.tr/tr/pub/irmm/issue/32094/355467?publisher=http-www-cag-edu-tr-ilhan-ozturk

Challenges Encountered by Healthcare Providers in COVID-19 Times: An Exploratory Study.

Autor: Sengupta, Mitali, Roy, Arijit, Ganguly, Arnab, Baishya, Kuldeep, Chakrabarti, Satyajit, Mukhopadhyay, Indraneel

Publikováno v: Journal of Health Management; Jun2021, Vol. 23 Issue 2, p339-356, 18p