Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Bahram Kheiri"'
Publikováno v:
ارزش آفرینی در مدیریت کسب و کار, Vol 3, Iss 4, Pp 89-108 (2024)
AbstractThe purpose of this research is to identify the determining factors of green product branding, a model for Iran's food industry. The research method is applicable in terms of purpose, and mixed (qualitative-quantitative) in terms of implement
Externí odkaz:
https://doaj.org/article/0a6632f127e048a89a06ca72fd2abf69
Publikováno v:
روانشناسی و روانپزشکی شناخت, Vol 10, Iss 4, Pp 69-82 (2023)
Introduction: In the last two decades, the literature in field of consumer behavior has paid a lot of attention to the issue of compulsive buying, but there are gaps. Aim: The purpose of research was to design a model of the psychological behavior o
Externí odkaz:
https://doaj.org/article/387acd02691d4ab9b28c702997212365
Publikováno v:
مطالعات مدیریت کسب و کار هوشمند, Vol 11, Iss 41, Pp 255-292 (2022)
The present study aimed to provide a model for holistic strategic marketing plan formulation in online businesses. In this study, with a qualitative approach based on contextual theory and through in-depth interviews with experts in the field of stra
Externí odkaz:
https://doaj.org/article/c68a715ee69e402680f5df5b5b085460
Publikováno v:
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, Vol 17, Iss 58, Pp 73-99 (2022)
Issue: Customer participation in a wide range of voluntary, active and interactive business behaviors increases the perceived value of the brand. In fact, there is a great deal of empirical evidence to support a general link between customer engageme
Externí odkaz:
https://doaj.org/article/51285594eae8499a92ace65067d3a32d
Publikováno v:
مطالعات مدیریت راهبردی, Vol 9, Iss 36, Pp 129-147 (2019)
Researchers have paid more attention in recent years on the different dimensions of consumption consequences and the need to pay attention to patterns of consumption consistent with sustainability. One of the concepts in this regard is the concept of
Externí odkaz:
https://doaj.org/article/82091b89dad548acafd866b7fe49320a
Publikováno v:
مدیریت بازرگانی, Vol 10, Iss 4, Pp 905-921 (2018)
Objective Some ethically controversial behaviors within the companies have faced today marketing with the hallmarks of lying, deception, exaggeration, fraud, privacy violation and similar accusations. Therefore, creating and maintaining good relation
Externí odkaz:
https://doaj.org/article/ad722b2a54a745c4bc3b6bab0448ceb1
Publikováno v:
Advances in Human-Computer Interaction, Vol 2020 (2020)
The contextual changes of the present age have altered the former order of personal and social relations in such a way that the creation of a new order is accompanied by an epistemic crisis; the crisis of knowledge of new relationships has rendered p
Externí odkaz:
https://doaj.org/article/d876ecac3e4f4a32a68165fe89d682d4
Publikováno v:
تحقیقات بازار یابی نوین, Vol 4, Iss 4, Pp 141-166 (2014)
This research assesses how the value of the customer perspective, market orientation and competitive advantages will affect organizational efficiency in hotel industry. All the two to five stars hotel of Tehran, Hamedan, Mashhad and Mazandaran provin
Externí odkaz:
https://doaj.org/article/3f89a654aa4249869a62e5d5545304ff
Publikováno v:
Iranian Journal of Management Studies, Vol 3, Iss 1, Pp 25-40 (2010)
Cultural diversities can be considered as a treat as well as an opportunity which increasinglyhas effects on success of those organizations that are working in world scale.Previous studies in thisrelation have been focused on intercultural or cultura
Externí odkaz:
https://doaj.org/article/95f65b976bc347daa8cc79786ba9debe
Publikováno v:
Iranian Journal of Educational Sociology. 3:129-139