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Autor:
Marta Almeyda-Ibáñez, Babu P. George
Publikováno v:
Tourism & Management Studies, Vol 13, Iss 4, Pp 10-19 (2017)
This paper draws from the generic literature on branding to develop the idea of tourist based destination branding. Tourist based brand equity is proposed as an alternative to the more traditional destination resource centered idea of brand equity
Externí odkaz:
https://doaj.org/article/1745eb73587c43cfb1f10e07f31fd27a
Publikováno v:
Management and Economics Review, Vol 2, Iss 1, Pp 90-100 (2017)
Buyer-seller exchange relationship in the personal selling context is a topic of great interest in the financial services sector. In today’s highly competitive scenario where market offers are largely homogenous, an organization’s relationship or
Externí odkaz:
https://doaj.org/article/0ed16d758c2645b0b3e4c524936faf3c
Autor:
Anastasia Paraskou, Babu P. George
Publikováno v:
Global Health Research and Policy, Vol 2, Iss 1, Pp 1-12 (2017)
Abstract Background For many people, the need for parenthood remains unfulfilled due to biological reasons and a remedy for these individuals is assisted reproduction (AR). Because of widely differing and sometimes incompatible legislations around th
Externí odkaz:
https://doaj.org/article/a79eb31fc7a2441ab45731105dce0cd1
Autor:
Marta Almeyda-Ibáñez, Babu P. George
Publikováno v:
Journal of Tourism, Heritage & Services Marketing, Vol 3, Iss 1, Pp 9-17 (2017)
Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiti
Externí odkaz:
https://doaj.org/article/e915be84d8b44832a974c9e4f2bc72fb
Autor:
Revi Nair, Babu P. George
Publikováno v:
Journal of Tourism, Heritage & Services Marketing, Vol 2, Iss 1, Pp 3-13 (2016)
This paper explores issues and challenges in the adoption of e-learning in hospitality education, with special reference to Singapore. Hospitality being a ‘high-touch’ profession and many hospitality related skills being largely intangible, there
Externí odkaz:
https://doaj.org/article/62e961f46f0e4b3a8e574fd235d27e31
Publikováno v:
International Journal of Disaster Resilience in the Built Environment, 2015, Vol. 6, Issue 3, pp. 289-299.
Publikováno v:
PASOS Revista de Turismo y Patrimonio Cultural, Vol 11, Iss 3, Pp 47-53 (2013)
In the present research, Stanley Plog’s (1967) Psychocentrism – Allocentrism Visitation Model is reimagined. The researcher decomposes Plog’s original model and identifies five smaller bell shaped curves constituting five tourist personas withi
Externí odkaz:
https://doaj.org/article/b7322d61eca24cefa9c701c9cfe96e37
Autor:
Jimmy Ebong, Babu P. George
Publikováno v:
Journal of International Studies, Vol 13, Iss 4 (2020)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1ce810b04f8ba53a9c79cada1a897adf
https://doi.org/10.14254/2071-8330.2020/13-4/21
https://doi.org/10.14254/2071-8330.2020/13-4/21
Publikováno v:
Advances in Economics and Business. 8:133-144
The Public Private Partnership (PPP) is one of the developmental models prevalent in most developing economies to promote the quality of life of people and to boost the overall socio-economic development of the country. One of the widely used indicat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3d5bbc691d3e871c345b42e8d02dcc11
https://doi.org/10.13189/aeb.2020.080303
https://doi.org/10.13189/aeb.2020.080303