Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Babu John-Mariadoss"'
Autor:
Babu John Mariadoss
The business world is changing rapidly, requiring organizations to be more competitive and customer-centric. Applied technologies have provided opportunities for nascent startups to disrupt established business models that hadn't fundamentally change
Autor:
Raj Echambadi, Babu John-Mariadoss
Publikováno v:
Management ISBN: 9780199846740
Spin-outs are brand new entrepreneurial ventures founded within the same industry by ex-employees of established firms. Spin-outs are widely considered to be significant diffusers of innovation within an industry. While extant literature has used the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4d832b8511fc7d9404a1700462f42b46
https://doi.org/10.1093/obo/9780199846740-0216
https://doi.org/10.1093/obo/9780199846740-0216
Autor:
Raj Agnihotri, Babu John-Mariadoss
Publikováno v:
Industrial Marketing Management. 102:377-380
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4739924504626343440c8dba1173d57
https://doi.org/10.1016/j.indmarman.2022.02.004
https://doi.org/10.1016/j.indmarman.2022.02.004
Publikováno v:
Journal of Research in Interactive Marketing.
PurposeThis study evaluates the factors related to the creation of a human brand in the brand inception stage.Design/methodology/approachEmploying content analysis of expert reviews, we establish the role played by valence (positiveness), depth (numb
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::664712bbf362150b463630e2496b180a
https://doi.org/10.1108/jrim-05-2022-0133
https://doi.org/10.1108/jrim-05-2022-0133
Publikováno v:
Journal of Management Information Systems. 38:108-139
Advances in Information and Communication Technology (ICT) and the distributed nature of innovation in a culturally heterogeneous world raise an important question about how ICT and culture jointly...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8faac5148ba1df32dc67c293721f920a
https://doi.org/10.1080/07421222.2021.1870386
https://doi.org/10.1080/07421222.2021.1870386
Publikováno v:
MIS Quarterly. 44:1811-1857
As the highest level of cloud computing delivery model, Software-as-a-Service (SaaS) has gained considerable popularity in the industry as a new way of deploying IT solutions, due to its low cost and high elasticity. However, the new business model a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a41927196f0e5a58a27ffcb1c748ddc1
https://doi.org/10.25300/misq/2020/13216
https://doi.org/10.25300/misq/2020/13216
Publikováno v:
Journal of Business-to-Business Marketing. 27:1-17
Purpose: This research examines how satisfaction toward a product and its associated services offered together by a single provider jointly affects behavioral intentions toward the provider.Design/...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e2bd50b52d848bc8ae8813be944f7fe
https://doi.org/10.1080/1051712x.2020.1713558
https://doi.org/10.1080/1051712x.2020.1713558
Publikováno v:
Journal of Hospitality and Tourism Insights. 2:377-390
PurposeBased on persuasion theories, the purpose of this paper is to examine relationships between four types of interactive consumer activities (viewing, liking, sharing and commenting) on hotel brand social networking sites (SNSs) and their cogniti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71d50e84072aa7146e8115b984004f01
https://doi.org/10.1108/jhti-10-2018-0064
https://doi.org/10.1108/jhti-10-2018-0064
Publikováno v:
Journal of Business Research. 99:534-541
Firms need to open up their boundaries to attain valuable knowledge from external partners because external partners can support their innovation activities by providing knowledge and resources. In this context, higher education institutions (HEIs) a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::003d28410d976991bbc6ee8f4592fced
https://doi.org/10.1016/j.jbusres.2017.09.033
https://doi.org/10.1016/j.jbusres.2017.09.033
Publikováno v:
Journal of Marketing. 83:51-72
This article uses multimethod approaches to develop a conceptual foundation for and empirical evidence of the performance implications of business-to-government (B2G) relationships. In-depth interviews reveal unique characteristics that differentiate
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::579a64dbc9114659dd60d1bb8b256c8b
https://doi.org/10.1177/0022242918814254
https://doi.org/10.1177/0022242918814254