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pro vyhledávání: '"Babcock, Ronald C."'
Autor:
Gross, Walter, Calabro, Pat J., Ruppel, Andrew, Ross, Will H., Babcock, Ronald C., Weinberg, charles B., Lucas Jr., Henry C., Robertson, Dan H., Malec, John, Peterson, Robin
Publikováno v:
Journal of Marketing; Apr1977, Vol. 41 Issue 2, p8-151, 6p, 2 Charts
