Zobrazeno 1 - 5
of 5
pro vyhledávání: '"BOYOUN CHAE"'
Autor:
BOYOUN CHAE1 (AUTHOR) boyoun.chae@sauder.ubc.ca, RUI ZHU2 (AUTHOR) rzhu@ckgsb.edu.cn
Publikováno v:
Journal of Consumer Research. Apr2014, Vol. 40 Issue 6, p1203-1218. 16p. 3 Color Photographs, 1 Diagram, 1 Chart, 1 Graph.
Publikováno v:
Journal of Consumer Psychology. 27:466-472
This research examines when and how consumers' product attitudes and their subsequent word-of-mouth behaviors are impacted by negative information about a brand that is associated with their social group. We find that negative information about an in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09291ad3ef8da15b2b141944ed8a45c9
https://doi.org/10.1016/j.jcps.2017.04.002
https://doi.org/10.1016/j.jcps.2017.04.002
Autor:
Rui Zhu, Boyoun Chae
Publikováno v:
Journal of Consumer Research. 40:1203-1218
This article examines the influence of environmental orderliness on consumers' self-regulation. It is proposed that a disorganized environment threatens the individual's sense of personal control. Because experiencing this control threat depletes res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b42d823d7b110cae70f85d0cc525757a
https://doi.org/10.1086/674547
https://doi.org/10.1086/674547
Publikováno v:
Journal of Consumer Research. 40:317-335
This article demonstrates that the spatial proximity between visual representations of cause and effect in an advertisement can influence consumers' judgments of the product effectiveness. Five studies show that the more proximal is the distance betw
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::98a51fac0c897656ceaf4ddbdb6ff532
https://doi.org/10.1086/670393
https://doi.org/10.1086/670393
Autor:
Boyoun Chae, JoAndrea Hoegg
Publikováno v:
Journal of Consumer Research. 40(2):223-223
Consumers from cultures that read from left to right possess a spatial representation of time whereby the past is visualized on the left and the future is visualized on the right. Across four studies, the current research investigates whether and how
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::20d6c940f02379e7071fa431e66ddcd7