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Autor:
Bouchriha, Zineb1 (AUTHOR) z.bouchriha@uhp.ac.ma, Farid, Sabra2 (AUTHOR), Ouiddad, Smail1 (AUTHOR)
Publikováno v:
Journal of Quality Assurance in Hospitality & Tourism. 2024, Vol. 25 Issue 6, p1581-1606. 26p.
Autor:
BOUCHRIHA, Zineb, OUIDDAD, Smail
The acquisition of customers' skills and knowledge has enabled organizations to serve them more effectively and efficiently. The proliferation of technology has profoundly changed the way customers behave and enjoy their experience. Indeed, the under
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