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pro vyhledávání: '"BOIER, Rodica"'
Autor:
Boier, Rodica, Tighineanu, Valentin
Publikováno v:
Anuarul Universităţii »Petre Andrei« Iaşi - Fascicula Drept, Ştiinţe Economice, Ştiinţe Politice / Yearbook of Petre Andrei University Iaşi - series Law, Economic Science, Political Sciences. (30):59-72
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1133267
Autor:
BOIER Rodica
Publikováno v:
Annals of the University of Oradea: Economic Science, Vol 4, Iss 1, Pp 600-603 (2009)
Enhancing the agility of the response to market demands is one of the most desirable qualities for the management of today’s enterprise, which is facing an unstable environment, with abrupt, frequent and unpredictable changes. The paper proposes a
Externí odkaz:
https://doaj.org/article/20859ae4d55f4e4181ac2eb00a1f4d8d
Autor:
BOIER Rodica
Publikováno v:
Annals of the University of Oradea: Economic Science, Vol 4, Iss 1, Pp 604-607 (2009)
Starting from a model of the factors which are directly involved in the consumer’s buying behavior – brand image, the perception of purchase risk, the attitude towards the product category and, in this context, the attitude towards the brand, the
Externí odkaz:
https://doaj.org/article/157db62e6f6443cdbb65b56dda28fb84
Autor:
BOIER, Rodica, TIGHINEANU, Valentin
Publikováno v:
Anuarul Universitatii 'Petre Andrei' din Iasi - Fascicula: Drept, Stiinte Economice, Stiinte Politice; 2022, Vol. 30, p59-72, 14p