La qualité de l’intégration multicanal dans le secteur bancaire en Afrique : cas du Maroc

Autor: OUALI ALAMI, Hajar, BEN AMAR, Mohammed

Publikováno v: International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 2-2 (2023): Empirical Research; 344-356
International Journal of Accounting, Finance, Auditing, Management and Economics; Vol. 4 No. 2-2 (2023): Recherches Empiriques; 344-356

The banking sector is one of the pioneering sectors in improving customer relationship management, technological innovation and supporting the national economy in its development. Customers perceive a higher risk when using financial services than wh

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=issn26588455::64ee4adcdd7e1479374c4002f1378071
https://www.ijafame.org/index.php/ijafame/article/view/975