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Publikováno v:
Вестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 4, Pp 142-151 (2018)
In order to attract the attention of customers and build their loyalty the trade enterprise should stand out at the background of others. One factor promoting attainment of this goal is the shop atmosphere. This category is essential for the service
Externí odkaz:
https://doaj.org/article/5a6d5dad2e714875958b1c2a720071ba