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pro vyhledávání: '"B. J. I. I. Pine"'
Autor:
James H. Gilmore, B. J. I. I. Pine
Publikováno v:
The Cornell Hotel and Restaurant Administration Quarterly. 43:87-96
By infusing your hospitality operation with a theme—explicitly stated or creatively subtle— you can improve your guests' experience and (not incidentally) your profits.