Zobrazeno 1 - 10
of 889
pro vyhledávání: '"B. Houston"'
Autor:
Aileen B. Houston, Edward M. Corrado
Publikováno v:
Technical Services Quarterly. 40:76-91
Autor:
D.J. Dennis, J.H. Chamberlin, J. Burt, W.J. Rieter, I.M. Kabakus, A. Fullenkamp, N. Stringer Dorsey, E. Van Swol, N. Paladugu, B. Houston, W.E. James
Publikováno v:
B40. POTPOURRI IN ILD: SPANNING THE SPECTRUM FROM RARE TO COMMON LUNG DISEASES.
Akademický článek
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Akademický článek
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Publikováno v:
Journal of the Academy of Marketing Science. 50:338-365
Every new product introduction entails a branding decision: whether to name the product using a direct extension, a sub-brand, or a new brand. While previous research has focused on how consumers evaluate alternatives in lab settings, or, in studies
Autor:
S.H. Friedman, A. Varga-Szemes, U. Schoepf, A. Johnson, J. Johnson, R. Baxley, B. Houston, S.E. Litwin, J. Atkins, R. Tedford
Publikováno v:
The Journal of Heart and Lung Transplantation. 42:S372-S373
Publikováno v:
Journal of Marketing. 86:59-78
Platform markets involve indirect network effects as two or more sides of a market interact through an intermediary platform. Many platform markets consist of both a platform device and corresponding software. In such markets, new software introducti
Publikováno v:
International Journal of Remote Sensing. 42:8930-8951
Leafy spurge is a perennial, noxious, and invasive weed. It has been a major threat to the prairie ecosystems in North America due to encroachment and has caused significant biological and economic...
Publikováno v:
Journal of Service Research. 25:347-370
This article introduces the consumer job journey as a more holistic perspective by which to understand consumption journeys undertaken to acquire and use goods and services. It aids scholars and managers by helping make evident some key consumer deci
Publikováno v:
Journal of Marketing. 86:105-125
Online, pure-labor service platforms (e.g., Zeel, Amazon Home Services, Freelancer.com) represent a multibillion-dollar market. An increasing managerial concern in such markets is the opportunistic behavior of service agents who defect with customers