Zobrazeno 1 - 10
of 24
pro vyhledávání: '"B. E. Ganesh"'
Autor:
Varsha Jain, B. E. Ganesh
Publikováno v:
Journal of Political Marketing. 19:15-33
The field of political marketing has majorly benefited from the use of social media platforms. This has been true both for eastern and western contexts. The primary areas in political marketing tha...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f7cc6e9f0671e8b067cf2d0d6c19ff7c
https://doi.org/10.1080/15377857.2019.1652222
https://doi.org/10.1080/15377857.2019.1652222
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 22, Iss 3, Pp 295-318 (2018)
Purpose This study aims to examine brand personality and its application to political branding. This study focuses on the brand personality of a political leader from the BJP Party brand (Bharatiya Janta Party). The development of a strong political
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ffefb4c26af84421e4a0635275a8128f
https://www.emeraldinsight.com/doi/pdfplus/10.1108/SJME-03-2018-0010
https://www.emeraldinsight.com/doi/pdfplus/10.1108/SJME-03-2018-0010
Autor:
Varsha Jain, B. E. Ganesh
Publikováno v:
Political Branding ISBN: 9781003045199
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::326c779196649a3b6ba5b782d85268e9
https://doi.org/10.4324/9781003045199-2
https://doi.org/10.4324/9781003045199-2
Publikováno v:
Transnational Marketing Journal. 5:85-108
Luxury perfume brands are an integral part of the luxury brands sector globally and nationally. One of the main reasons for the same is that luxury perfume brands have had an extended usage across cultures and traditions. Additionally, luxury perfume
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5af12cc212a61107a11c5723b6bc269b
https://doi.org/10.33182/tmj.v5i2.381
https://doi.org/10.33182/tmj.v5i2.381
Publikováno v:
International Journal of Management Concepts and Philosophy
International Journal of Management Concepts and Philosophy, Inderscience, 2019, 12, ⟨10.1504/IJMCP.2019.10020984⟩
International Journal of Management Concepts and Philosophy, Inderscience, 2019, 12, ⟨10.1504/IJMCP.2019.10020984⟩
International audience; Internet penetration and usage are accelerating in all countries due to individuals using online platforms to express their views and opinions. These activities are conducted widely in emerging economies such as India. There,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3f9e401ff8e7c6945451047ce7210998
https://hal.archives-ouvertes.fr/hal-02280835/document
https://hal.archives-ouvertes.fr/hal-02280835/document
Publikováno v:
Organizations and Markets in Emerging Economies, Vol 7, Iss 1 (2016)
Corporate identity is a dynamic and premeditated asset integral to gaining competitive advantage in the market. It spans both the internal and external functions of the organisations. It is a variable that needs to be studied cohesively. However, the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1585223e9b701e6af75af1d7c2ee4565
https://doi.org/10.15388/omee.2016.7.1.14213
https://doi.org/10.15388/omee.2016.7.1.14213
Publikováno v:
International Journal of Indian Culture and Business Management. 1:1
Globally, the luxury and premium spa and wellness industry is rising at an exponential rate. Specifically, it is growing at 8%-10%. Now, consumers use them for well-being and relaxation. They seek the same in the natural environment. This exponential
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::201774966f7bb93f3cb079a11be60fd0
https://doi.org/10.1504/ijicbm.2020.10025590
https://doi.org/10.1504/ijicbm.2020.10025590
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
This study is dedicated to the understanding of digital disengagement. This phenomenon is seen in the context of digital advertising. Digital advertisements feature varied content related to products and services. This content is supposed to be in li
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::46d62a4e8f365eb75d1eb35632a8b93c
https://doi.org/10.1007/978-3-319-99181-8_189
https://doi.org/10.1007/978-3-319-99181-8_189
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
The online image of an individual helps distinguish themselves through positioning of their online activities. This distinction helps individuals project themselves as brands. Online image development is supplemented by the global increase in interne
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7359071dacefca93b69f8a610a038f6f
https://doi.org/10.1007/978-3-319-99181-8_82
https://doi.org/10.1007/978-3-319-99181-8_82
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
This study focuses on Internet addiction and its impact on the consumer’s buying patterns. Here, Internet addiction is a serious negative manifestation of Internet usage. There are extensive studies on Internet addiction. However, the means by whic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::82ce39c622044b594ba1698fc98066dc
https://doi.org/10.1007/978-3-319-99181-8_126
https://doi.org/10.1007/978-3-319-99181-8_126