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Publikováno v:
Issue: 11 51-74
Galatasaray Üniversitesi İletişim Dergisi
Galatasaray Üniversitesi İletişim Dergisi
This study aims to bring out the focus group as a qualitative research with all its dimensions. It tries to explain the theoretical and experimental principals of this method which is especially used by marketing and marketing communication field. Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=tubitakulakb::183b4eeba55a6731df972c08b185c48a
https://dergipark.org.tr/tr/pub/gsuilet/issue/7368/96467
https://dergipark.org.tr/tr/pub/gsuilet/issue/7368/96467
