Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Bénédicte Bourcier-Béquaert"'
Publikováno v:
Décisions Marketing. :89-117
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b39edd9f1f29608ed17b270145a4af7
https://doi.org/10.3917/dm.104.0089
https://doi.org/10.3917/dm.104.0089
Publikováno v:
Journal of Consumer Marketing
Journal of Consumer Marketing, Emerald, 2021, 38 (4), pp.410-419. ⟨10.1108/JCM-07-2019-3324⟩
Journal of Consumer Marketing, Emerald, 2021, 38 (4), pp.410-419. ⟨10.1108/JCM-07-2019-3324⟩
Purpose This study aims to examine how exposure to female models in advertisements can create identity tensions in senior women and how they manage the comparison and develop different adaptation strategies to deal with these tensions. Design/methodo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0f33783c6bc0edf13d4bf5716d7cb0a9
https://doi.org/10.1108/jcm-07-2019-3324
https://doi.org/10.1108/jcm-07-2019-3324
Publikováno v:
GRH et questions sensibles en entreprise ISBN: 9782311409628
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ac6e3314c776c509bc02c852e4846cd
https://doi.org/10.3917/vuib.henne.2021.01.0325
https://doi.org/10.3917/vuib.henne.2021.01.0325
Autor:
Bénédicte Bourcier-Béquaert1 bbequaert@wanadoo.fr, Virginie de Barnier2 virginie.de-barnier@iae-aix.com
Publikováno v:
Recherche et Applications en Marketing (English Edition) (AFM c/o ESCP-EAP). 2010, Vol. 25 Issue 3, p115-134. 20p. 3 Diagrams, 5 Charts.