Nudging individuals' creativity using social labeling.

Autor: Marine Agogué, Béatrice Parguel

Publikováno v: PLoS ONE, Vol 15, Iss 2, p e0228961 (2020)

Simple instructions have been shown to robustly influence individual creativity, which is key to solve local problems. Building on social labeling theory, we examine the possibility of nudging individual's creativity using "creative" and "not creativ

Externí odkaz: https://doaj.org/article/d8e514fa3eb84f0195ea5c48037bd6cb

Allons-nous vers une société plus responsable grâce à la pandémie de Covid-19 ?

Autor: Léo Trespeuch, Élisabeth Robinot, Laurent Botti, Julien Bousquet, Aurélie Corne, Florence De Ferran, Fabien Durif, Myriam Ertz, Jean-Marc Fontan, Jean-Luc Giannelloni, Damien Hallegatte, Dominique Kreziak, Mireille Lalancette, Mathieu Lajante, Hélène Michel, Béatrice Parguel, Nicolas Peypoch

Publikováno v: Natures Sciences Sociétés. 29:479-486

La question traitée dans cet article porte sur le monde d’après la pandémie… Représente-t-elle un moment décisif qui va nous faire basculer vers une société plus responsable sur les plans sociaux et environnementaux ? De nouvelles habitude

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::560fd813d0757da92243e45813fa78bc
https://doi.org/10.1051/nss/2022005

Educating children to environmental behaviours with nudges: the effectiveness of social labelling and moderating role of age

Autor: Karine Charry, Béatrice Parguel

Publikováno v: Environmental Education Research, Vol. online, no.online, p. online (2019)

Relying on a nudge—a simple, non-paternalistic tool that spontaneously triggers behaviours in a volitional, predictable and expected way—as an education instrument, and more particularly relying on social labelling, this paper demonstrates that a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::539a3bacfe689eb2da6174f7570e8e0c
https://doi.org/10.1080/13504622.2018.1551518

Compromise pricing in luxury

Autor: Béatrice Parguel, Annalisa Fraccaro, Sandrine Macé

Publikováno v: The Journal of Product and Brand Management
The Journal of Product and Brand Management, 2021
Journal of Product and Brand Management
Journal of Product and Brand Management, Emerald, 2021, ahead-of-print (ahead-of-print), ⟨10.1108/JPBM-10-2020-3157⟩

Purpose Going beyond odd and even prices, this paper aims to explore the rationale behind the widespread practice of setting prices ending in “50” or “80” in the luxury industry. The authors argue that when they set such prices, managers agre

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5117bcf4d79eab2bfe236e681d863ea6
https://hal.archives-ouvertes.fr/hal-03369778

Attitude à l’égard des prospectus : influence des bénéfices et coûts perçus

Autor: Béatrice Parguel, Aïda Mimouni-Chaabane

Publikováno v: Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2020, 97, ⟨10.7193/DM.097.103.124⟩

International audience; This research studies the relative influence of perceived benefits and costs on attitude towards store flyers. A qualitative study identifies the perceived benefits (utilitarian, exploration, and entertainment) and costs (envi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::755d48c047428c4706bdd37ba0ce4083
https://hal.archives-ouvertes.fr/hal-02966871