Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Bálint Varró"'
Publikováno v:
Theory, Methodology, Practice, Vol 15, Iss 1, Pp 25-34 (2019)
The purpose of our study is to survey the marketing issues of small-scale food production and short supply chains (SSCs) from the consumers’ aspects, and to give insight into the effectiveness and potential of SSC marketing. The paper presents the
Externí odkaz:
https://doaj.org/article/715333e2908d483f84a2ab0cae8c09b8
Survey of Consumers Responsiveness to Small-Scale Producers Marketing in the Northern Hungary Region
Publikováno v:
Theory, Methodology, Practice. 2019:25-34
The purpose of our study is to survey the marketing issues of small-scale food production and short supply chains (SSCs) from the consumers’ aspects, and to give insight into the effectiveness and potential of SSC marketing. The paper presents the