Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Azra Bayraktar"'
Autor:
Zübeyir ÇELİK, Azra BAYRAKTAR
Publikováno v:
Journal of Research in Business. 7:298-315
The aim of this study is to examine the effects of perceived value and brand image on brand loyalty, as well as the moderating role of celebrity-brand congruence, and vlogger-brand congruence on the effect of perceived value and brand image on brand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab7dae5f37a1a8a7af131c50d716210d
https://doi.org/10.54452/jrb.1011028
https://doi.org/10.54452/jrb.1011028
Autor:
Yusuf Ozan Yildirim, Azra Bayraktar
Publikováno v:
Öneri Dergisi. 16:825-851
Today, digital consumers have adapted to the new world order and started to live their second life in mobile phones. Because everything has centralized over the mobile phones, marketing activities turned their face to the mobile marketing. Shopping a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6667c30d41ebd0540fa71dc012e53677
https://doi.org/10.14783/maruoneri.804134
https://doi.org/10.14783/maruoneri.804134
Autor:
Ahmet Koçak, Azra Bayraktar
Publikováno v:
Volume: 4, Issue: 2 111-123
Journal of Research in Business
Journal of Research in Business
Yüksek katma değerli ve markalı ürünlerin ihracatı, ülkelerin ekonomileri için hayati öneme sahiptir. Markaların, yer aldıkları pazarlardaki bilinirliklerini ve menşei algılarını ölçmek, mikro düzeyde işletmelerin, makro düzeyde
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4ad33c717c89b8e7345904e66da9571e
https://doi.org/10.35333/jrb.2019.57
https://doi.org/10.35333/jrb.2019.57
Publikováno v:
Turkish Journal of Marketing. 4:162-183
The aim of the research is to examine the relationship between consumer involvement and product knowledge level with utilitarian (smartphone) and hedonic (cosmetic) products and their purchasing decisions. In this study, data were collected by using
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e0799712941500df9970b78f768fbd81
https://doi.org/10.30685/tujom.v4i2.57
https://doi.org/10.30685/tujom.v4i2.57
Autor:
Özge SUBAŞI, Azra BAYRAKTAR
Publikováno v:
Turkish Journal of Marketing. 3:258-279
This study is based on the consumer?s attitude towards the infomercial and impact of attitude on the purchase decision. Infomercial is a method which is used in the direct response television marketing. Direct response television marketing is direct
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8e4dce551e56585a8ec115c0bd46fcad
https://doi.org/10.30685/tujom.v3i3.59
https://doi.org/10.30685/tujom.v3i3.59
Publikováno v:
Öneri, Vol 12, Iss 45, Pp 375-392 (2016)
Toplumsal konulara ve sorunlara kar s i olan duyarl i l i k gun gectikce artmaktad i r. Bu durum, i s letme- leri toplumsal konulara daha cok dahil olmaya ve bu konulardaki sorunlara cozumler getirmeye sevket- mektedir. Bu sebeple kurumsal sosyal sor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ce236e08806676ade83d11b39ef5c330
http://dergipark.gov.tr/maruoneri/issue/17906/187975?publisher=e-dergi-marmara
http://dergipark.gov.tr/maruoneri/issue/17906/187975?publisher=e-dergi-marmara
Autor:
Çağla Ersen Cömert, Azra Bayraktar
This chapter examines the concept of institutional cultural responsibility and the effect of corporate cultural responsibility on financial performance and brand image within the framework of the corporate cultural responsibility project implemented
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86d2976b4eff4a317a98daf506d026a5
https://doi.org/10.4018/978-1-5225-3551-5.ch009
https://doi.org/10.4018/978-1-5225-3551-5.ch009
Publikováno v:
Journal of Business Ethics. 102:319-332
Intrinsic religiosity drives ethical consumer behavior; however, previous studies regarding this connection are limited solely to a Christian cultural context. This comparative study instead includes Christian Consumers from Germany and Moslem Consum
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a780e927534f7178b9e9affc4ba29ff0
https://doi.org/10.1007/s10551-011-0816-y
https://doi.org/10.1007/s10551-011-0816-y
Publikováno v:
Journal of Relationship Marketing. 9:30-42
The aim of our study is to show areas of overlap between customer relationship management and the latest radio frequency identification technology. Radio frequency identification has been used in many different industries, mainly for logistics reason
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa04f80e8df008f10e6e37ba13279dad
https://doi.org/10.1080/15332660903551867
https://doi.org/10.1080/15332660903551867
Autor:
Furkan Amil GÜR, Azra BAYRAKTAR
Publikováno v:
Volume: 9, Issue: 35 127-141
Öneri Dergisi
Öneri, Vol 9, Iss 35, Pp 127-141 (2012)
Öneri Dergisi
Öneri, Vol 9, Iss 35, Pp 127-141 (2012)
2000’li yıllarıda teknolojinin de gelişimiyle değişen iş dünyasında, işletmeler için rekabet avantajı sağlayan unsurların en önemlilerinden biri de “pazarlama faaliyetleri” olmaktadır. Uluslararası rekabet arenasında artık paz
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::f8af53cdb57c665fb28a6d61bf21e7bd
https://dergipark.org.tr/tr/pub/maruoneri/issue/17898/187767
https://dergipark.org.tr/tr/pub/maruoneri/issue/17898/187767