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pro vyhledávání: '"Azeema Azeema Noor"'
Publikováno v:
Antecedents and Outcomes of Employee-Based Brand Equity ISBN: 9781668436219
The main objective of this study is to test the impact of leader-member exchange on innovative work behavior while examining the moderating role of employee-based brand equity within the financial industry including banking and insurance companies in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::338829451ab92193a46387dd187d28f0
https://doi.org/10.4018/978-1-6684-3621-9.ch007
https://doi.org/10.4018/978-1-6684-3621-9.ch007
Branding and human capital are considered a firm's most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equit