Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Azanin Ahmad"'
Publikováno v:
Innovative Marketing, Vol 20, Iss 2, Pp 40-53 (2024)
The rapid growth of live streaming e-commerce is hindered by its high rate of product returns, which poses a challenge to its long-term sustainability. Specifically, clothes shoppers account for 30% of all sales made during live broadcasts. This stud
Externí odkaz:
https://doaj.org/article/7b4dc53ed287407dae79abab7f8b8f95
Publikováno v:
International Review of Management and Marketing, Vol 14, Iss 5 (2024)
This study aims to conduct a comprehensive bibliometric analysis of brand equity research from 1993 to 2023, focusing on identifying influential publications, authors, journals, theoretical models, thematic evolution, and potential research gaps. The
Externí odkaz:
https://doaj.org/article/2688e38614a0411ebd2dbae542ba5b05
Publikováno v:
Scopus-Elsevier
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::5e598262318a94361641fbe75a985260
http://www.scopus.com/inward/record.url?eid=2-s2.0-84899418131&partnerID=MN8TOARS
http://www.scopus.com/inward/record.url?eid=2-s2.0-84899418131&partnerID=MN8TOARS
