Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Aysegul Eda Kop"'
Autor:
Guven Gurkan Inan, Aysegul Eda Kop
Publikováno v:
American Journal of Industrial and Business Management. :1-12
Marketing capability is defined as the ability of an organization to understand and fulfil customers’ needs at the right time, right place and right cost. Marketing capability is essential for sustainable business performance. Many micro enterprise
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7a44373b91f1fc0b9b7ef3d5e0930ab
https://doi.org/10.4236/ajibm.2018.81001
https://doi.org/10.4236/ajibm.2018.81001
Autor:
Aysegul Eda Kop, Rebecca Ru-Yuh Liu
Publikováno v:
International Journal of Online Marketing. 6:15-33
This paper intends to understand whether social media helps new product success in the context of customer involvement. The authors present a debate about the opportunities and challenges of using social media in new product development (NPD). Throug
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e0e438cc92ad5ecfb621324da45c6da
https://doi.org/10.4018/ijom.2016070102
https://doi.org/10.4018/ijom.2016070102
Autor:
Aysegul Eda Kop, Rebecca Ru-Yuh Liu
This chapter contributes to a better understanding of the role of social media in the NPD process and a debate about the impact of social media on NPD success. Through a critical literature review, this chapter provides an insight into the impact of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::69ab1822c39d3bf81d7ca15989804cbc
https://doi.org/10.4018/978-1-5225-5637-4.ch013
https://doi.org/10.4018/978-1-5225-5637-4.ch013
