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pro vyhledávání: '"Ayman El-Okah"'
Publikováno v:
International Journal of Data and Network Science, Vol 7, Iss 4, Pp 1525-1534 (2023)
This study is done to identify the impact of promotion on the purchase intentions of video games in Jordan. The independent variables used to test promotion were trailers, discounts, influencers/streamers, and social media. The data were collected by
Externí odkaz:
https://doaj.org/article/516fd8af2f514d7bb70f4db39ef44a27