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pro vyhledávání: '"Aybüke Aurum"'
Copyright © 2019, IGI Global. Search engine advertising (SEA), in which businesses (or advertisers) bid on keywords and pay search engine providers (e.g. Google) to get a secure place on the first page of search results, is a prominent source of rev
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::de4baffcac8bff08a2c083afbd1235b7
https://hdl.handle.net/10453/134729
https://hdl.handle.net/10453/134729
Publikováno v:
Journal of Organizational Computing and Electronic Commerce. 25:402-427
© Taylor & Francis Group, LLC. Search engine advertising (SEA) is a prominent source of revenue for search engine companies, and also a solution for businesses to promote their visibility on the web. However, there is little academic research availa
Publikováno v:
Pacific Asia Journal of the Association for Information Systems. :1-32
The innovation of Search Engine Advertising (SEA) was first introduced in 1998. It soon became a very popular tool among practitioners for promoting their websites on the Web and turned into a billion dollar revenue source for search engines. In para
Publikováno v:
Information and Software Technology. 57:21-31
Context Continuous Deployment (CD) is an emerging software development process with organisations such as Facebook, Microsoft, and IBM successfully implementing and using the process. The CD process aims to immediately deploy software to customers as
Autor:
Claes Wohlin, Aybüke Aurum
Publikováno v:
Empirical Software Engineering. 20:1427-1455
Several factors make empirical research in software engineering particularly challenging as it requires studying not only technology but its stakeholders' activities while drawing concepts and theories from social science. Researchers, in general, ag
Autor:
Panagiota Chatzipetrou, Aybüke Aurum, Sebastian Barney, Varun Mohankumar, Lefteris Angelis, Claes Wohlin
Publikováno v:
Information and Software Technology. 56:20-38
Context: Software quality issues are commonly reported when offshoring software development. Value-based software engineering addresses this by ensuring key stakeholders have a common understanding of quality. Objective: This work seeks to understand
Publikováno v:
International Journal of Project Management. 32:139-152
Open Source Software (OSS) is an important asset in today’s software-intensive society. The success of OSS projects is highly dependent on a number of factors. These factors must be understood and managed as an OSS project progresses. Thus, project
Publikováno v:
Journal of Systems and Software. 86:1498-1516
Context: Whilst technical debt is considered to be detrimental to the long term success of software development, it appears to be poorly understood in academic literature. The absence of a clear definition and model for technical debt exacerbates the
Publikováno v:
Journal of Systems and Software. 86:1054-1067
A variety of new forms of business are enabled through globalization and practiced by software organizations today. While companies go global to reduce their development costs, access a larger pool of resources and explore new markets, it is often as
Publikováno v:
Information and Software Technology. 54:853-865
Context: Agile software development changes the nature of collaboration, coordination, and communication in software projects. Objective: Our objective was to understand the challenges of shared decision-making in agile software development teams. Me