Zobrazeno 1 - 10
of 54
pro vyhledávání: '"Ayalla Ruvio"'
Publikováno v:
Journal of Business Research. 139:1026-1043
Factor analysis is an extremely popular model for scale development prior to other modeling in much research in business and the social sciences. A central question in factor analysis remains the determination of the number of factors to extract and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1468e08abbfc9c418c02badf8d4ba7d
https://doi.org/10.1016/j.jbusres.2021.09.015
https://doi.org/10.1016/j.jbusres.2021.09.015
Publikováno v:
The Routledge Handbook of Digital Consumption ISBN: 9781003317524
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::11c78911e282562ce8d2e206635a6abf
https://doi.org/10.4324/9781003317524-40
https://doi.org/10.4324/9781003317524-40
Publikováno v:
International Journal of Research in Marketing. 37:661-677
We develop a conceptualization of the material self based on the self-identity and derive a four dimensional scale with 16-items to measure it. In Study 1, the concept of the material self and the new scale are compared and contrasted with existing m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2f2899b73c3f5b3d6ec3d44f05907434
https://doi.org/10.1016/j.ijresmar.2020.03.002
https://doi.org/10.1016/j.ijresmar.2020.03.002
Publikováno v:
International Journal of Research in Marketing. 37:572-586
Adults view past experiences as making them happier than material goods, yet products and brands are highly coveted by children, even at young ages. Using a child developmental framework, we reconcile these two perspectives. Across four studies with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4d3b87d72ed5d6a0e9be049cd046d776
https://doi.org/10.1016/j.ijresmar.2020.01.004
https://doi.org/10.1016/j.ijresmar.2020.01.004
Publikováno v:
Journal of the Academy of Marketing Science. 48:1116-1137
We investigate the widespread yet under-researched social phenomenon of consumer arrogance—the propensity to broadcast one’s superiority over others in the consumption domain. Building on the theory of positive illusions, we examine how and under
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d1c1cf23bc10e6a3a285bb5d0c54a8d1
https://doi.org/10.1007/s11747-020-00725-3
https://doi.org/10.1007/s11747-020-00725-3
Autor:
Ayalla Ruvio, Dawn Iacobucci
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer beh
Autor:
Ayalla Ruvio, Stephanie M. Mangus
Publikováno v:
Journal of Personal Selling & Sales Management. 39:60-80
In addressing the call for the application of learning from other domains to the sales context, our work integrates the optimal distinctiveness theory with the study of buyer–seller relationships. ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e2abc86872c1532664bd057c7b0825a9
https://doi.org/10.1080/08853134.2018.1471696
https://doi.org/10.1080/08853134.2018.1471696
Autor:
Ayalla Ruvio, Russell W. Belk
Publikováno v:
Journal of Business Research. 88:102-110
Identity conflicts are an integral part of our lives, yet little is known about the implications of such conflicts for people's strategic presentation of their extended selves to others. To explore this topic and the role of possessions within it, we
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc6ecf77f450866ff82e7014b3c8745e
https://doi.org/10.1016/j.jbusres.2018.03.014
https://doi.org/10.1016/j.jbusres.2018.03.014
Publikováno v:
Journal of Business Research. 82:281-289
Marketers are justifiably interested in ethnic consumers; formulating effective ethnic marketing strategies requires insights into these consumers’ attitudes and behaviors. However, prior research provides few insights into how different cultural e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c893b64272a6a41032daa94a6b7dc045
https://doi.org/10.1016/j.jbusres.2017.09.008
https://doi.org/10.1016/j.jbusres.2017.09.008
Autor:
Aviv Shoham, Ayalla Ruvio
Publikováno v:
Journal of Business Research. 69:3989-3997
This article provides a conceptualization of the new construct of consumer arrogance and develops and validates a measurement scale for it. It views consumer arrogance as a multi-dimensional trait reflecting the proclivity to use possessions in order
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a35d12bb5f3ef0300d7043e964f8043
https://doi.org/10.1016/j.jbusres.2016.06.004
https://doi.org/10.1016/j.jbusres.2016.06.004