Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Ayşegül Ermeç Sertoğlu"'
Publikováno v:
International Review of Management and Marketing, Vol 4, Iss 1 (2013)
The purpose of this study is to test whether the source credibility affects buying intention and measure the perceived credibility differences between created spokesperson and celebrity endorser. The influence that endorser credibility dimensions (i.
Externí odkaz:
https://doaj.org/article/5548d74162cb47e3b06de815f4aa59fd
Publikováno v:
Türk Oftalmoloji Dergisi, Vol 48, Iss 6, Pp 288-294 (2018)
Objectives:To identify consumers’ tendencies regarding contact lens (CL) use in order to develop recommendations for messages to include in education for safe CL use and in public awareness campaigns.Materials and Methods:Subjects living in Ankara,
Externí odkaz:
https://doaj.org/article/35e8dd8f964c4b34aeff225943c039a0
Autor:
Ayşegül Ermeç Sertoğlu
Publikováno v:
Journal of Business Research - Turk.
Purpose –The aim of this study was to eplainhow the source credibility, attitude homophily, interactivity, and para-social interaction are related and affect the attitude toward the post. Following this, the effect of this attitude on buying and e-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::22d06844a89eb1e4f341f02ea9987a5b
https://doi.org/10.20491/isarder.2022.1428
https://doi.org/10.20491/isarder.2022.1428
Autor:
Ayşegül Ermeç Sertoğlu, Savaş Mutlu
Publikováno v:
İşletme Araştırmaları Dergisi, Vol 10, Iss 1, Pp 528-550 (2018)
Havayolu ile yolcu taşımacılığı dünyada ve Türkiye'de her geçen sene büyüme göstermektedir. Bu büyüme ile birlikte sektördeki rekabet de yoğunlaşmakta ve havayolları için yüksek bir hizmet kalitesi düzeyinin sağlanması zorunlul
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b042e225bec6022321eb7ac5ec26c2d6
https://doi.org/10.20491/isarder.2018.406
https://doi.org/10.20491/isarder.2018.406
Publikováno v:
Pressacademia. 4:479-492
Purpose - This study aims to compare consumers' brand perception of traditional and non-traditional brands. Methodology - Consumers who live in Ankara constitute the universe of the study. The data were collected using the face-to-face survey method.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ce3ba4d7830f572219f6ded5390a1d0a
https://doi.org/10.17261/pressacademia.2017.736
https://doi.org/10.17261/pressacademia.2017.736
Publikováno v:
Pressacademia. 4:390-399
Purpose- By the fact that globalization is an influencing factor shaping all structures of society, the aim is to analyze three thesis about the cultural efffects of globalization by consumer ethnocentrism; additionally to examine the consumer ethnoc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7243ab20c13b7768e05d24b0c39b113
https://doi.org/10.17261/pressacademia.2017.716
https://doi.org/10.17261/pressacademia.2017.716
Publikováno v:
Volume: 3, Issue: 1 290-301
PressAcademia Procedia
PressAcademia Procedia
This study aims to compare consumers' brand perception of traditional brands with brand perceptions of non-traditional brands. Consumers living in Ankara constitute the universe of work, and data were gathered in a face-to-face interview using the su
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::591103ad455ccdde92b649ba1eb4e32c
https://doi.org/10.17261/pressacademia.2017.414
https://doi.org/10.17261/pressacademia.2017.414
Publikováno v:
İşletme Araştırmaları Dergisi, Vol 9, Iss 2, Pp 232-257 (2017)
Ülke ekonomilerinde hizmet sektörüne ayrılan payların yükselmesi, hizmetlerin çeşitlenmesi ve hizmet işletmelerinin sayısının artması kaliteli hizmet üretmek olgusuna dikkat çekmektedir. Ayrıca günümüz rekabet ortamında mevcut mü
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::020e78ae90d19c9f74dcdeb368329ea4
https://doi.org/10.20491/isarder.2017.270
https://doi.org/10.20491/isarder.2017.270
Publikováno v:
Volume: 4, Issue: 4 384-397
Journal of Management Marketing and Logistics
Journal of Management Marketing and Logistics
Purpose - The purpose of this study is to classify the consumers according to their attitudes towards e-shopping and their differences in eshopping adoption levels, to determine the characteristics of the acquired consumer groups, and make suggestion
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b3d6b9ad578ee2c3b1a49e9a19e12533
https://dergipark.org.tr/tr/pub/jmml/issue/32990/366757
https://dergipark.org.tr/tr/pub/jmml/issue/32990/366757
Publikováno v:
Volume: 3, Issue: 1 590-598
PressAcademia Procedia
PressAcademia Procedia
Given the fact that globalization is an influencing factor shaping all structures of society, it is the testing of three theses with consumer ethnocentrism that is defined in terms of its cultural effects and, additionally, the examination of consume
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4ac72154efb184c53460a4fac477b53b
https://dergipark.org.tr/tr/pub/pap/issue/33329/370731
https://dergipark.org.tr/tr/pub/pap/issue/33329/370731