Zobrazeno 1 - 10
of 41
pro vyhledávání: '"Axel Johne"'
Autor:
Axel Johne, Peggy Athanassopoulou
Publikováno v:
International Journal of Bank Marketing. 22:100-125
New service development (NSD) is an imperative to suppliers in today's highly competitive banking markets. Communication during the NSD process is important if the needs of customers are to be met functionally as well as economically. The results pre
Autor:
F. Axel Johne, M. Panos Pavlidis
Publikováno v:
Journal of Product Innovation Management. 13:440-452
Autor:
Paul Harborne, Axel Johne
Publikováno v:
European Journal of Innovation Management. 6:118-132
This paper reports the results of a study into leadership of new service development projects in consumer banking. A sample of UK businesses embracing both new entrants and mature incumbent players was studied. The results highlight considerable simi
Autor:
Paul Harborne, Axel Johne
Publikováno v:
The Service Industries Journal. 23:22-39
This article reports the results of a study into leadership in retail bank product development. New product development is an increasingly important business activity in many services businesses. Financial services specialists involved in this activi
Autor:
Axel Johne, F., Harborne, P.
Publikováno v:
International Journal of Bank Marketing, 1985, Vol. 3, Issue 1, pp. 54-71.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/eb010750
Autor:
Paul Harborne, Axel Johne
Publikováno v:
Journal of Financial Services Marketing. 6:267-280
This paper reports the results of a study into leadership of new service development projects in consumer banking in the UK. It endorses the findings of previous research which shows more than one leader involved in major innovation projects, but hig
Autor:
Robert Davies, Axel Johne
Publikováno v:
International Journal of Bank Marketing. 18:6-14
Companies under threat can call upon three main types of innovation. First, market innovation – improving the mix of markets served. Second, product innovation – improving the mix of products offered. Third, process innovation – improving the m
Autor:
Robert Davies, Axel Johne
Publikováno v:
British Journal of Management. 10:19-30
The findings reported in this paper address problems confronting chief executives and functional specialists involved in turnaround situations. A comparison is undertaken of companies in which innovation was successfully started – called ‘paceset
Autor:
Axel Johne
Publikováno v:
European Journal of Innovation Management. 2:6-11
This article reviews three types of innovation which contribute to organic business development: product innovation, process innovation and market innovation. It argues that market innovation ‐ defined as improving the mix of target markets and how
Autor:
Axel Johne
Publikováno v:
Technovation. 19:203-207
A fundamental purpose of innovation is to improve business performance. Three main types of innovation can be called upon for this purpose: market innovation, product innovation, and process innovation. It is argued that market innovation—which inv