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pro vyhledávání: '"Awad Urbano, Mariam Rabih"'
Autor:
Franco-Ángel, Mónica1 mfranco@icesi.edu.co, Awad Urbano, Mariam Rabih2 mawad02@student.bbk.ac
Publikováno v:
Estudios Gerenciales. oct-dic2022, Vol. 38 Issue 165, p493-506. 14p.
Publikováno v:
Estudios Gerenciales, Volume: 38, Issue: 165, Pages: 493-506, Published: 13 DEC 2022
This study analyses the marketing strategy implemented in SMEs. A case study is carried out with eight Colombian manufacturing companies with more than ten years of creation and more than fifty employees. The results show that these companies do not
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cbc842619e425df560b6300fd6c38079
https://doi.org/10.18046/j.estger.2022.165.5286
https://doi.org/10.18046/j.estger.2022.165.5286