Zobrazeno 1 - 1
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pro vyhledávání: '"Avinash V. Mainkar"'
Publikováno v:
Academy of Management Review. 31:1062-1075
We draw on industrial-organization economics theory, density-dependent and resource-partitioning theories, and brand-leveraging theories to propose a product-level theory of market entry. The result is a more fully informed account of the relationshi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3806c0e922d2fbdb18f7323ac0b2dd07
https://doi.org/10.5465/amr.2006.22528171
https://doi.org/10.5465/amr.2006.22528171
