Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Avan R. Jassawalla"'
Publikováno v:
Journal of Brand Management. 30:245-260
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::544ba1bad9d27aa081d785f983c41611
https://doi.org/10.1057/s41262-022-00301-w
https://doi.org/10.1057/s41262-022-00301-w
Publikováno v:
Journal of Brand Management
This paper reports a three-stage study of user–brand interactions on YouTube. An initial exploration identified unique, previously unknown, constructs active in this context. Grounded hypotheses and scales were tested via two surveys separated by a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::100b6a52612c3cc0a04263799ab800f6
http://europepmc.org/articles/PMC8380099
http://europepmc.org/articles/PMC8380099
Publikováno v:
Journal of Brand Management. 27:679-690
Popular press reports that some bloggers active on Instagram are attracting a large number of followers and strongly shaping their brand-related perceptions. Academic examination of the nature and extent of influence of Instagram bloggers (IBs) on co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c574ac24f340b8f6487b9a8e3278ebae
https://doi.org/10.1057/s41262-020-00203-9
https://doi.org/10.1057/s41262-020-00203-9
Publikováno v:
Marketing Intelligence & Planning. 37:741-753
Purpose The purpose of this paper is to report a three-study effort that aimed to explicate the brand entification construct, a post-anthropomorphic attribution that results from user-brand interaction on Twitter. Entified brands are not merely human
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::99beff220942a8c6fb05bc93ecad6e90
https://doi.org/10.1108/mip-10-2018-0446
https://doi.org/10.1108/mip-10-2018-0446
Publikováno v:
Marketing Intelligence & Planning. 37:197-210
Purpose The purpose of this paper is to empirically derive and test a framework of brand acquaintancing – a new emotional attribution resulting from user-brand interactions on Snapchat, a popular social medium with ephemeral properties. Design/meth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a885a8ed0559043029e0f873821348e9
https://doi.org/10.1108/mip-05-2018-0144
https://doi.org/10.1108/mip-05-2018-0144
Publikováno v:
Business Horizons. 59:193-204
College students are inseparable from their smartphones, and heavily engaged in Snapchat. This social media app allows low-consequence expression: messages disappear within 10 seconds to 24 hours of their receipt, depending on the content. Because co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69be6b81b6d4c3e4c46ad5a4d9343bae
https://doi.org/10.1016/j.bushor.2015.11.004
https://doi.org/10.1016/j.bushor.2015.11.004
Publikováno v:
Journal of Interactive Advertising. 15:54-66
Marketers are rushing to establish a presence on social media based on the promise of reaching a growing segment of users, and with the intention of achieving brand and sales-related objectives. Our recent study of Pinterest usage among college stude
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09fd2bc3984c2fcadace253343cd75a8
https://doi.org/10.1080/15252019.2014.956196
https://doi.org/10.1080/15252019.2014.956196
Publikováno v:
Decision Sciences Journal of Innovative Education. 10:413-446
Apathy and social disconnectedness among undergraduate business students remain poorly understood and under-researched—despite evidence that they produce an adverse impact on learning-related outcomes. Qualitative research was initially conducted a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::57664b6ce00357a03788d7d572b18b32
https://doi.org/10.1111/j.1540-4609.2012.00346.x
https://doi.org/10.1111/j.1540-4609.2012.00346.x
Publikováno v:
Decision Sciences Journal of Innovative Education. 8:35-53
While teams are common in business school classrooms, scholars note that few instructors provide teamwork-related instruction. The consequent negative experiences may explain the reported cynicism about teamwork among students. This article reports f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::893fbef2fe44c2c082c191ef6a016a96
https://doi.org/10.1111/j.1540-4609.2009.00242.x
https://doi.org/10.1111/j.1540-4609.2009.00242.x
Publikováno v:
Human Resource Management. 48:769-792
Although multinational corporations (MNCs) invest considerable resources in sending managers on foreign assignments, too many managers report dissatisfaction with their postrepatriation careers, and a significant percentage leave the firm within a ye
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a94a4ad08e43af505fdfd7d3ddb16e2
https://doi.org/10.1002/hrm.20313
https://doi.org/10.1002/hrm.20313