Zobrazeno 1 - 10
of 53
pro vyhledávání: '"Aurelia-Felicia STĂNCIOIU"'
Autor:
Cristina-Andrada BABA, Aurelia-Felicia STĂNCIOIU, Manuela Rozalia GABOR, Florin-Alexandru ALEXE, Flavia Dana OLTEAN, Alexandra Cristina DINU
Publikováno v:
Theoretical and Applied Economics, Vol XXVII, Iss 3, Pp 271-284 (2020)
Through this article, the authors aim to provide a detailed analysis of the influence of the COVID-19 pandemic on a part of the tourism sector, namely, the attitude that tourists have towards travel agencies and online platforms. While the situation
Externí odkaz:
https://doaj.org/article/35bbc35e0a9f4b8f9b522ffd2eb50191
Publikováno v:
Theoretical and Applied Economics, Vol XXII, Iss 1, Pp 35-48 (2015)
As the highly standardized mass tourism demonstrated its incapacity to satisfy the increasingly complex needs of tourists, the necessity to develop a new approach for the production, selling and promotion of tourism products became obvious. In the cu
Externí odkaz:
https://doaj.org/article/6049421a1d2a46eb9a539f196ec0cd89
Autor:
Mihail-Cristian DIŢOIU, Aurelia-Felicia STĂNCIOIU, Nicolae TEODORESCU, Lucian-Florin ONIŞOR, Anamaria-Cătălina RADU
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 12, Pp 37-50 (2014)
In order to influence the decision making process in tourism, and to keep account with the “tough” competition environment in the current economy, destinations find themselves “fighting” more and more for the attainment of an image as favoura
Externí odkaz:
https://doaj.org/article/0a2bbed3979b44e587f3136ca9659a68
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 9, Pp 43-50 (2014)
In order to satisfy, maintain and fidelize the consumers, considering the multitude of users on the tourism market, it is necessary to implement a relational marketing paradigm, thus offering products that permanently meet the needs and dynamic wishe
Externí odkaz:
https://doaj.org/article/44008eafb85b4d29b9fadf1dc7283640
Autor:
Aurelia-Felicia STĂNCIOIU, Mihail-Cristian DIŢOIU, Nicolae TEODORESCU, Lucian-Florin ONIŞOR, Ion PÂRGARU
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 7, Pp 43-54 (2014)
From the perspective of the tourist, sensory marketing strategies may result in an experience improvement which leads, in time, to acquiring a positive destination image, and, from the perspective of the destination, to furthering its harmonious deve
Externí odkaz:
https://doaj.org/article/e2d3a1b43cfc4e80bfe35258089cbe8b
Autor:
Mihail-Cristian DIŢOIU, Aurelia-Felicia STĂNCIOIU, Gabriel BRĂTUCU, Lucian-Florin ONIŞOR, Andreea BOTOȘ
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 5, Pp 37-50 (2014)
Destinations can be considered a predominantly experiential tourism product in the context of sensory marketing, which would be the best instrument for creating, communicating and delivering the experiential values of the tourism product, and for dev
Externí odkaz:
https://doaj.org/article/294c3afa2ce94396a46764bc9c9dbbfc
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 4, Pp 81-98 (2014)
The development of a destination sensory brand represents a complex process, given the multitude of product components, and, by integrating their specific sensory dimensions in their brand platform, can transform the interaction tourist – destinati
Externí odkaz:
https://doaj.org/article/f07dfe3bb8d041e4805cba0615c8861b
Autor:
Aurelia-Felicia STĂNCIOIU, Andreea BOTOŞ, Nicolae TEODORESCU, Anamaria-Cătălina RADU, Ion PÂRGARU
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 3, Pp 7-30 (2014)
The complexity of a tourism destination such as Romania constitutes a prerequisite for organizing the marketing activity at the macro and meso level, in the context of the tourism development planning process at national level. An important document
Externí odkaz:
https://doaj.org/article/66dae174074e4c6f8f01bb49a48f17d7
Publikováno v:
Revista de Turism: Studii si Cercetari in Turism, Vol 0, Iss 16, Pp 15-21 (2013)
In the context of European integration, the creation of transnational tourism products represents the brand of an inter-state collaboration, which, based on a common strategy, implies objectives that aim at achieving the global development of a desti
Externí odkaz:
https://doaj.org/article/a7fc94d34d2246dda9e8c67eb45dcc4d
Autor:
Aurelia-Felicia STĂNCIOIU, Nicolae TEODORESCU, Ion PÂRGARU, Andreea BOTOȘ, Anamaria-Cătălina RADU
Publikováno v:
Theoretical and Applied Economics, Vol XX, Iss 12, Pp 25-42 (2013)
The delimitation of perceptions regarding balneotherapy destinations is a defining process for shaping their positioning in consumers’ minds. Therefore, creating how balneotherapy tourism products specific activities are perceived by consumers and
Externí odkaz:
https://doaj.org/article/f99ef58234eb42c0a5b768aad9eeb2a5