Between fear of and desire for the digitalization of retailing: An initial conceptualization to understand the ambivalent reactions of shoppers

Autor: Fabien Rogeon, Aurélia Michaud-Trevinal, Isabelle Collin-Lachaud

Publikováno v: Recherche et Applications en Marketing (English Edition). 37:47-75

Digitalization has resulted in deep changes to the retail landscape, which have been the subject of extensive research. Most studies have only seen this growing phenomenon as a source of benefits for shoppers. However, this technological optimism run

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8ff5ddef9938712d451abadf481f0879
https://doi.org/10.1177/20515707221107351

Towards a first conceptualization of shoppers' ambivalence to digitalization

Autor: Fabien Rogeon, Aurélia MICHAUD TREVINAL, Isabelle Collin-Lachaud

Publikováno v: Towards a first conceptualization of shoppers' ambivalence to digitalization
Towards a first conceptualization of shoppers' ambivalence to digitalization, Aug 2020, Valence, Spain
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International audience

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::cc35b28077d3ba4a507d1da6f6931c2c
https://hal.archives-ouvertes.fr/hal-02880832/document

Net Impacts in Front Office IS: a First Operationalization of Delone and McLean Model in the Banking Sector

Autor: Sylvie Michel, Aurélia MICHAUD TREVINAL, François Cocula

Publikováno v: Electronic Journal of Information Systems Evaluation
Electronic Journal of Information Systems Evaluation, Academic Conferences and Publishing International, 2019
Electronic Journal of Information Systems Evaluation, Academic Conferences and Publishing International, 2019, 22 (2), pp.92-112. ⟨10.34190/EJISE.19.22.2.003⟩
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International audience; The variable Net Impacts, a key variable in the models for information systems evaluation, is rarely operationalized according to a rigorous method and never for the banking sector. DeLone and McLean (2016) note that the chall

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::565843d53123122b6915e87263430fe6
https://hal.archives-ouvertes.fr/hal-02401331

Grocery shopping through touch points: expectations and reality

Autor: Aurélia MICHAUD TREVINAL, Catherine Hérault-Fournier

Publikováno v: 51st Academy of Marketing Conference
51st Academy of Marketing Conference, Jul 2018, Stirling, United Kingdom
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International audience; The emergent literature about omni-channel retailing invits to tackle the consumer's journey issue, that is to say the complex patronizing scenarios not only across physical stores and Internet websites but also communication

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::8c360188094911624e93ad53aeaa94b7
https://hal.archives-ouvertes.fr/hal-02090699

Commerce Omni-canal : vers quels dispositifs de maillage entre points de contact ?

Autor: Karine Picot-Coupey, Elodie Huré, Aurélia MICHAUD TREVINAL, Rozenn Perrigot

Publikováno v: Retailing & Localisation: Une approche multi-disciplinaire
Retailing & Localisation: Une approche multi-disciplinaire, Presses Universitaires de Provence, 2018, collection « Travail & Gouvernance », 9791032001479
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International audience

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::e1f12fc31fdf987bc4f7828c5808b9ff
https://hal.archives-ouvertes.fr/hal-02866729