Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Ault, Johanna"'
Autor:
Schumann, David W.1, Grayson, Jennifer, Ault, Johanna, Hargrove, Kerri, Hollingsworth, Lois, Ruelle, Russell, Seguin, Sharon
Publikováno v:
Journal of Advertising Research. Feb/Mar91, Vol. 31 Issue 1, p17-22. 6p. 1 Black and White Photograph, 2 Charts.
Autor:
George Belch, Michael Belch
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated M
