Zobrazeno 1 - 10
of 31
pro vyhledávání: '"Auke Hunneman"'
Publikováno v:
Spatial Economic Analysis, 17(1), 127-150. ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Spatial Economic Analysis
Spatial Economic Analysis
This paper sets out a general framework for store sales evaluation and prediction. The sales of a retail chain with multiple stores are first decomposed into five components, and then each component is explained by store, competitor and consumer char
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::944b140d9fda27874d9043b6ba264240
https://doi.org/10.1080/17421772.2021.1916574
https://doi.org/10.1080/17421772.2021.1916574
Publikováno v:
International Business Review. 32:102121
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::39627f9f3d6bc92966dcf943225949c8
https://doi.org/10.1016/j.ibusrev.2023.102121
https://doi.org/10.1016/j.ibusrev.2023.102121
Publikováno v:
Journal of Retailing and Consumer Services. 73:103355
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e93342a7d59e41c1d0a06f3e5bb310f5
https://doi.org/10.1016/j.jretconser.2023.103355
https://doi.org/10.1016/j.jretconser.2023.103355
Publikováno v:
International Journal of Gastronomy and Food Science
Packaging and label design are crucial in facilitating the perception of brand premiumness. However, we know relatively little about how common design characteristics used in a product’ packaging affect consumers' perception of premiumness. Related
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5099269cdabefd795bb0f78065c603a9
https://hdl.handle.net/11250/3056372
https://hdl.handle.net/11250/3056372
Publikováno v:
Journal of Retailing and Consumer Services, 59:102405. ELSEVIER SCI LTD
Journal of Retailing and Consumer Services
Journal of Retailing and Consumer Services
Hard discounters, such as Aldi and Lidl, have become more important in the last decade. Recent research suggests that the presence of a hard discounter (HD) decreases customers’ share of wallet. In this study, we aim to understand why this occurs,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f6dfa5742c6dc59631d06fc545728343
https://research.rug.nl/en/publications/ca9990e7-3553-43a7-a0d5-54104b8b24f2
https://research.rug.nl/en/publications/ca9990e7-3553-43a7-a0d5-54104b8b24f2
Publikováno v:
Handbook of Research on International Entrepreneurship Strategy. :104-119
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::246a5d16a6d9fc6f0587377980291cc8
https://doi.org/10.4337/9781783471584.00016
https://doi.org/10.4337/9781783471584.00016
Publikováno v:
Journal of Business Research
Journal of Business Research, 78, 133-142. ELSEVIER SCIENCE INC
Journal of Business Research, 78, 133-142. ELSEVIER SCIENCE INC
Consumers may weigh store attributes differently depending on the type of shopping trip. For example, fill-in shoppers likely value convenience, due to the ad-hoc nature and urgency of such trips. However, no study has yet explored the effects of sho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0523258c1ec2a0429bc6371139018886
http://hdl.handle.net/11250/2449527
http://hdl.handle.net/11250/2449527
Autor:
Auke Hunneman, Peter S.H. Leeflang
Publikováno v:
Marketing ZFP. 32:71-80
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9dc657ecd9a6304b0162c254c9f41b3e
https://doi.org/10.15358/0344-1369-2010-jrm-1-71
https://doi.org/10.15358/0344-1369-2010-jrm-1-71
Purpose To analyze the internationalization pattern of newly established firms in view of Johanson and Vahlne’s (1977, 2009) contributions. Methodology/approach We analyze all 2,390 Norwegian new ventures established in 2003 that export in the peri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::84b6b07b7279bb683974d632b4b84f5a
https://doi.org/10.1108/s1474-797920150000026001
https://doi.org/10.1108/s1474-797920150000026001
Publikováno v:
Journal of Retailing, 91(3), 516-532. ELSEVIER SCIENCE INC
Journal of Retailing
Journal of Retailing
This is the authors' accepted and refereed manuscript to the article For retailer managers, it is crucial to understand the relationships between customers’ store attribute evaluations, satisfaction, and share of wallet as well as how these relatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c39c8c1ec68defea6980441a17cac108
https://research.rug.nl/en/publications/5b6995d3-c9e7-4019-a4c2-125002225029
https://research.rug.nl/en/publications/5b6995d3-c9e7-4019-a4c2-125002225029