Výsledky vyhledávání - "Audrey Marchioli"

Akademický článek

Effects of HIV/AIDS communication campaigns: the contribution of the experimental method

Autor: Audrey MARCHIOLI

Publikováno v: Essachess, Vol 6, Iss 11, Pp 35-44 (2013)

The article presents an experiment we made to investigate the effects of HIV/AIDS communication campaigns using “mini-acts” accomplished via Internet. Based on the theories of persuasive and committing communication, the results, which are based

Externí odkaz: https://doaj.org/article/d0b091dd314d4d4a8ea2b154984470b9

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Comment les professionnels de la communication conçoivent-ils les messages persuasifs ?Études dans quatre domaines : publicité, santé publique, environnement, associations caritatives

Autor: Didier Courbet, Marie-Pierre Fourquet-Courbet, Audrey Marchioli, Pascal Bernard

Publikováno v: In Agnoletti MF et al. (dir.) La psychologie sociale de la communication, De la communication interpersonnelle aux interactions virtuelles. Presses Universitaires de Lorraine
In Agnoletti MF et al. (dir.) La psychologie sociale de la communication, De la communication interpersonnelle aux interactions virtuelles. Presses Universitaires de Lorraine, A paraître
HAL

International audience

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::f4e4f96a5bfffb2babc2308e82c5fe89
https://hal.archives-ouvertes.fr/hal-03237114

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Comment les professionnels de la communication conçoivent-ils les messages persuasifs ? Étude comparative des processus socio-cognitifs de quatre populations

Autor: Didier Courbet, Marie-Pierre Fourquet-Courbet, Pascal Bernard, Audrey Marchioli

Publikováno v: 4ème Colloque International de Psychologie Sociale de la Communication : "De la communication interpersonnelle aux interactions virtuelles
4ème Colloque International de Psychologie Sociale de la Communication : "De la communication interpersonnelle aux interactions virtuelles, Oct 2019, Metz, France
HAL

International audience

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::27be38b7c1f52911c49dce6334b04d46
https://hal.science/hal-02321099

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Marketing social et efficacité des campagnes de prévention de santé publique : apports et implications des récents modèles de la communication persuasive

Autor: Audrey Marchioli

Publikováno v: Market Management (Marketing & Communication)
Market Management (Marketing & Communication), 2006, 1 (1), pp.17-36
Communication & Marketing
Communication & Marketing, 2006, 1 (1), pp.17-36

National audience; Illustrating an example of persuasive communication applied to marketing, the article shows how research in public health communication can help social marketing to change health behaviors and increase campaign's effectiveness. Acc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9fafc85d4c051fcf59607f9d319fb539
https://doi.org/10.3917/mama.031.0017

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Les médias sociaux, régulateurs d’émotions collectives

Autor: Didier Courbet, Marie-Pierre Fourquet-Courbet, Audrey Marchioli

Publikováno v: Hermès, La Revue-Cognition, communication, politique
Hermès, La Revue-Cognition, communication, politique, CNRS-Editions, 2015, pp.291-297
HAL
Hermès, La Revue-Cognition, communication, politique, 2015, 71, pp.291-297

According to Durkheim, when people face an important emotional event, they feel the fundamental anthropological need (1) to communicate and live it together, and (2) to refer to a supra-ordinate collective consciousness. When extraordinary social and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ee96f89bc25abb95fc967f27672631d0
https://archivesic.ccsd.cnrs.fr/sic_01194329/document

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Communication de santé publique et prévention du sida

Autor: Audrey Marchioli, Didier Courbet

Publikováno v: HAL
Hermès, La Revue-Cognition, communication, politique
Hermès, La Revue-Cognition, communication, politique, CNRS-Editions, 2010, pp.169-174

During a qualitative survey we made among AIDS prevention campaigners in France, respondents stated in particular that they believed in the effectiveness of activities that prompt subjects to accomplish " mini-acts " before and after receiving persua

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8e7fe33356788efb971b860a10d87bdd
https://doi.org/10.3917/herm.058.0167

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