Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Aušra Rašimaitė"'
Publikováno v:
Innovative Marketing, Vol 16, Iss 4, Pp 37-47 (2020)
In Lithuania, there is an intense competition happening between large retail chains for consumer loyalty. The research investigates the impact of retail chain brand factors and integrated marketing communication on retail brand loyalty. Two main bran
Externí odkaz:
https://doaj.org/article/a4cb966cb60a4df5b1800fbc8dc176c7
