Zobrazeno 1 - 10
of 34
pro vyhledávání: '"Atul Parvatiyar"'
Autor:
Atul Parvatiyar, Rajendra Sisodia
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour
Autor:
Jagdish N. Sheth, Atul Parvatiyar
Publikováno v:
Journal of Macromarketing. 42:590-602
Laczniak and Shultz, in their recent article in the Journal of Macromarketing, provide a robust framework and a comprehensive definition of socially responsible marketing (SRM) anchored on macro-normative ethical perspectives. The explicit purpose of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8da8cad710293230ad17d90fbf18dd6
https://doi.org/10.1177/02761467221130260
https://doi.org/10.1177/02761467221130260
Publikováno v:
Journal of Business Research. 146:619-635
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cd11b6e4dc49f501006a0bc2d5b688d5
https://doi.org/10.1016/j.jbusres.2022.03.088
https://doi.org/10.1016/j.jbusres.2022.03.088
Autor:
Atul Parvatiyar, Jagdish N. Sheth
Publikováno v:
Journal of Consumer Affairs.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::882c61ca7f510d1396cd7cc5c6e20994
https://doi.org/10.1111/joca.12534
https://doi.org/10.1111/joca.12534
Autor:
Atul Parvatiyar, Jagdish N. Sheth
Publikováno v:
AMS Review. 11:432-445
Many scholars have observed that the marketing discipline has become too fragmented and myopic, straying away from its core managerial marketing issues. To some, the complex discipline-transgressing phenomena are knowledge-producing, while for others
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e98d6607e2b0415d9ac3556d380ed244
https://doi.org/10.1007/s13162-021-00211-1
https://doi.org/10.1007/s13162-021-00211-1
Autor:
Atul Parvatiyar
Publikováno v:
Journal of Global Scholars of Marketing Science. 31:255-259
Over the past five decades, Jagdish N. Sheth (JNS) has been at the forefront and the major turning points of the dynamic and evolving marketing discipline. As an active scholar and corporate advise...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b47bdb4bdb76c2f114a6d18fe68607cb
https://doi.org/10.1080/21639159.2021.1924956
https://doi.org/10.1080/21639159.2021.1924956
Autor:
Jagdish N. Sheth, Atul Parvatiyar
Publikováno v:
Journal of Macromarketing. 41:150-165
Sustainability has emerged as a critical macromarketing perspective over the last five decades. Starting with the early concerns in the 1960s about the world’s finite resources that would limit economic growth, sustainability thinking has expanded
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5fc2e71849b21a97b749486573016f44
https://doi.org/10.1177/0276146720961836
https://doi.org/10.1177/0276146720961836
Publikováno v:
Journal of Marketing Channels. 26:89-107
Deductions and claims to recover trade promotions incentives through post-audit of previous years’ transactions is a highly contentious but prevalent practice in the industry. Retailers, given thei...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ccd565bf6ecf8c77c6ff58376195575c
https://doi.org/10.1080/1046669x.2020.1741297
https://doi.org/10.1080/1046669x.2020.1741297