Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Attor, Cleophas"'
Publikováno v:
Management şi Marketing, Vol 17, Iss 2, Pp 156-177 (2022)
With the advent of innovative marketing, the increasing use of brand personality concepts for the promotion of a brand or product has received scholarly work across the globe. Yet little is known in the literature about the dimensions of brand person
Externí odkaz:
https://doaj.org/article/7409cc8d128840f4832a75ff3c759968
Autor:
Obeng, Cosmos1 obeng@utb.cz, Attor, Cleophas1 attor@utb.cz
Publikováno v:
International Journal of Entrepreneurial Knowledge. 2022, Vol. 10 Issue 2, p24-41. 18p.
Publikováno v:
Management & Marketing; Jun2022, Vol. 17 Issue 2, p156-177, 22p