Zobrazeno 1 - 10
of 210
pro vyhledávání: '"Attitudinal analytics"'
Autor:
Li-Minn Ang, Kah Phooi Seng
Publikováno v:
IEEE Transactions on Human-Machine Systems. 48:266-278
Due to the high levels of competition in a global market, companies have put more emphasis on building strong customer relationships and increasing customer satisfaction levels. With technological improvements in information and communication technol
Autor:
Nic S. Terblanche
Publikováno v:
Journal of Retailing and Consumer Services. 40:48-59
Marketing academics and practitioners agree on customer experience as a means for differentiation. The customer experience is challenging for retailers because it is influenced by elements which the retailer can control and elements which are beyond
Autor:
Bhawna Anjaly, Amresh Kumar
Publikováno v:
International Journal of Retail & Distribution Management. 45:1277-1297
Purpose The advent of e-retailing has created multiple options for customers. Hence, most important concern is to identify the experience which entices customers for repurchase from the one particular e-retailer. This paper tries to identify the cust
Publikováno v:
Technological Forecasting and Social Change. 124:332-342
This paper examines the determinants and consequences of online customer satisfaction by considering the entire online shopping experience, based on data collected from our survey of UK consumers in 2016. We found evidence that post online purchase e
Publikováno v:
Journal of Service Management. 28:763-787
Purpose The purpose of this paper is to explore the experience design phenomenon in the cultural sector. Specifically, it purports to articulate a set of design characteristics that support the alignment between an organisation’s design intention (
Publikováno v:
Nankai Business Review International. 8:266-288
Purpose This study aims to identify and analyse the key determinants influencing customer satisfaction towards online shopping in India. Design/methodology/approach The literature concerning major attributes of website functionality, perceived usabil
Publikováno v:
International Journal of Contemporary Hospitality Management. 29:1937-1955
Purpose This paper aims to use a concurrent mixed method approach to explore the key variables that can influence customer experience at a food and wine event. Design/methodology/approach A concurrent mixed methods approach, using a participant-gener
Publikováno v:
Knowledge-Based Systems. 125:136-145
Identification, interpretation and response to customer requirements are the key success factors for companies, regardless of their industry. Failing to satisfy customer requirements can damage a company's reputation and cause heavy losses. In this s
Publikováno v:
Contemporary Management Research. 13:107-130
This study combines programming and data mining to analyze consumer reviews extracted from Yelp.com to deconstruct the hotel guest experience and examine its association with satisfaction ratings. The findings show many important factors in customer
Publikováno v:
Journal of Service Theory and Practice. 27:642-662
Purpose The purpose of this paper is to review the literature on customer experience to develop a better understanding of the concept and propose a research agenda. Design/methodology/approach The paper is based on a thorough review of 69 full-text a