Zobrazeno 1 - 10
of 500
pro vyhledávání: '"Attitude towards advertisements"'
Akademický článek
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Autor:
Sadasivan, Ajit1 ajitsam@gmail.com
Publikováno v:
International Journal of Marketing & Business Communication. 2019, Vol. 8 Issue 1, p15-24. 10p.
Autor:
SUMATHY, M.1, VIPIN, K. P.2
Publikováno v:
CLEAR International Journal of Research in Commerce & Management. Dec2016, Vol. 7 Issue 12, p24-27. 4p.
Autor:
Sulivyo L., Handra T.
Publikováno v:
Russian Journal of Agricultural and Socio-Economic Sciences, Vol 106, Iss 10, Pp 52-59 (2020)
This study was designed to test empirical truths between two or more research variables that have been formulated in the hypothesis. The research variables used were expertness, trustworthiness, similarity, attractiveness, attitude to advertisement,
Externí odkaz:
https://doaj.org/article/6e06625a528044348203ceb8c78b990a
Publikováno v:
Journal of Research in Interactive Marketing, 2019, Vol. 13, Issue 4, pp. 477-491.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-06-2018-0081
Publikováno v:
International journal of health sciences. :2211-2226
Attitude towards advertising is recommended as a valid and significant predictor of advertising outcomes such as consumers' ad engagement, brand attitude, and purchasing behaviour. In the past, the major models developed and determinants used for eva
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7572b1098cbda0a20d3890917c916201
https://doi.org/10.53730/ijhs.v6ns4.6714
https://doi.org/10.53730/ijhs.v6ns4.6714
Autor:
Tóth, Rita Noémi, Pólya, Éva
Publikováno v:
Economica (1585-6216). 2015, Vol. 8 Issue 2, p31-45. 15p.
Autor:
Bhatt, Nishith1 callnishith@yahoo.com, Jayswal, Rachita M.2 rachita.jayswal@ganpatuniversity.ac.in, Patel, Jayesh D.2 jayesh.patel@ganpatuniversity.ac.in
Publikováno v:
South Asian Journal of Management. Oct-Dec2013, Vol. 20 Issue 4, p74-95. 22p.
Autor:
Nim, Dheeraj1 dheerajnim@gmail.com, Sandhar, Simranjeet Kaur2 sandhar_simranjeet@yahoo.co.in, Dashora, Tanvi3 tdtani2@gmail.com
Publikováno v:
International Journal of Marketing & Business Communication. 2014, Vol. 3 Issue 2, p17-23. 7p.
Publikováno v:
Russian Journal of Agricultural and Socio-Economic Sciences, Vol 106, Iss 10, Pp 52-59 (2020)
This study was designed to test empirical truths between two or more research variables that have been formulated in the hypothesis. The research variables used were expertness, trustworthiness, similarity, attractiveness, attitude to advertisement,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1983a92e1d8064bdb1bfd90f093c1590
https://doi.org/10.18551/rjoas.2020-10.06
https://doi.org/10.18551/rjoas.2020-10.06