Zobrazeno 1 - 10 of 84 pro vyhledávání: '"Attila Yaprak"'
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The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations
Autor: Mark Cleveland, Sona Chovanova Supekova, Mark A. P. Davies, Walter Renner, Melvin Prince, Martin Nechtelberger, Andrea Nechtelberger, Alexander Josiassen, Dayananda Palihawadana, Sylvia von Wallpach, Attila Yaprak
Publikováno v: International Marketing Review. 37:1013-1049
PurposeThe purpose of this paper is to examine the extent to which personal values, moral foundations and gender-role identities affect, in sequence, consumers' constructions of their ethnocentric and cosmopolitan orientations. Achieving a better und
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e62b686e5db53eaa2e2079a3b4e05488
https://doi.org/10.1108/imr-05-2019-0142
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3
Consumer morality and moral consumption behavior: literature domains, current contributions, and future research questions
Autor: Attila Yaprak, Melvin Prince
Publikováno v: Journal of Consumer Marketing. 36:349-355
Purpose The literature on consumer morality and consumption is spread widely across many research streams and would benefit from grouping under selected themes so that scholars’ work can be guided by the compass of these themes. It is also importan
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7b8775192efea1bb65fa9f222f15df5f
https://doi.org/10.1108/jcm-12-2018-2999
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4
The moral bases of consumer ethnocentrism and consumer cosmopolitanism as purchase dispositions
Autor: Attila Yaprak, Dayananda Palihawadana, Melvin Prince
Publikováno v: Journal of Consumer Marketing. 36:429-438
Purpose This paper aims to develop a model that explains the moral bases of consumer ethnocentrism and consumer cosmopolitanism as purchase dispositions. The authors build their work on moral foundations theory and the social theories of Emile Durkhe
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::076a536cae39e75feb7aa7b8baab0e4a
https://doi.org/10.1108/jcm-11-2017-2432
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6
Post-Acquisition Strategies of Emerging Market Internationalizing Enterprises: The State of the Art in Research and Future Research Directions
Autor: Geoffrey Wood, Attila Yaprak, Mehmet Demirbag
Publikováno v: Journal of Business Research. 93:90-97
A significant transformation in the world economy in the past few decades has been the emergence of internationalizing firms from the emerging economies to world markets. This phenomenon has received prominent research attention in the literature. Ye
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e9a537e8c9ed8a5b2292170a8d51cc92
https://doi.org/10.1016/j.jbusres.2018.09.009
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8
Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects
Autor: Mark Cleveland, Boris Bartikowski, Attila Yaprak, Nicolas Papadopoulos
Publikováno v: Journal of Product & Brand Management. 27:735-753
PurposeThis study focuses on an inventory and typology of consumer dispositions towards “place” and relates it to the underlying theories, inputs and outcomes of place images and attitudes, aiming to unclutter a crowded research landscape by prov
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4ae21a14d8239909940e57279e7960e9
https://doi.org/10.1108/jpbm-09-2018-2035
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9
The influence of firm-specific and country-specific advantages in the internationalization of emerging market firms: Evidence from Turkey
Autor: Turkan Yosun, Dilek Cetindamar, Attila Yaprak
Publikováno v: International Business Review. 27:198-207
This paper examines the role of institutional factors that enable firm- and country-specific drivers of emerging market (EM) firms’ internationalization based on case-based research conducted in one EM, Turkey. Findings indicate that 10 major facto
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::38b210664382ee3da6120d2b15092966
https://doi.org/10.1016/j.ibusrev.2017.07.001
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10
Fairness perceptions of retail price increases by foreign and domestic brands: The roles of ethnocentric beliefs, profit stickiness, and contextual information
Autor: Dhruv Grewal, Attila Yaprak, Sujay Dutta
Publikováno v: Journal of Business Research. 75:37-45
Although consumers do not usually take kindly to price increases, their perceptions of fairness of price increases are contingent on relevant factors. This study investigates consumers' perceptions of the fairness of retail price increase by a domest
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::40084121182bcad59736c6718478745b
https://doi.org/10.1016/j.jbusres.2017.02.004
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