Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors.

Autor: Atkin, JoAnn L.¹ (AUTHOR), Bowie, Anthony Alland¹ (AUTHOR), Cowley, Scott¹ (AUTHOR), Eckert, James A.¹ (AUTHOR), Ferrin, Bruce G.¹ (AUTHOR), Harrison, Robert L.¹ (AUTHOR), Lancendorfer, Karen M.¹ (AUTHOR), Luqmani, Mushtaq¹ (AUTHOR), Luqmani, Zahida¹ (AUTHOR), Leingpibul, Thaweephan¹ (AUTHOR), Mumuni, Alhassan G.¹ (AUTHOR), O'Reilly, Kelley¹ (AUTHOR), Quraeshi, Zahir A.¹ (AUTHOR), Samples, Robert G.¹ (AUTHOR), Veeck, Ann¹ (AUTHOR) ann.veeck@wmich.edu, Xie, Hu¹ (AUTHOR), Zondag, Marcellis M.¹ (AUTHOR)

Publikováno v: Journal of Marketing Education. Apr2022, Vol. 44 Issue 1, p85-99. 15p.

Animals in advertising: Love dogs? Love the ad!

Autor: Lancendorfer, Karen M. ^{a, ⁎}, Atkin, JoAnn L. ^{b, 1}, Reece, Bonnie B. ^{c, 2}

Publikováno v: In Journal of Business Research May 2008 61(5):384-391

Bolstering the Booster Club.

Autor: Atkin, JoAnn L.¹, McCardle, Michael²

Publikováno v: Journal of Critical Incidents. Oct2016, Vol. 9, p112-114. 3p. 1 Chart.

PERCEIVED ADVERTISER MOTIVES IN THE CASE OF "DRINK RESPONSIBLY" ALCOHOL MESSAGES.

Autor: Atkin, JoAnn L.¹, McCardle, Michael¹, Newell, Stephen J.¹

Publikováno v: American Academy of Advertising Conference Proceedings. 2008, p307-307. 1/2p.

BrandSimple: How the Best Brands Keep It Simple and Succeed.

Autor: Atkin, JoAnn L.¹

Publikováno v: Mid-American Journal of Business. Spring2007, Vol. 22 Issue 1, p69-70. 2p.