Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Athina Dilmperi"'
Autor:
Alexis Chapman, Athina Dilmperi
Publikováno v:
Journal of Business Research. 144:902-921
A constant challenge for luxury brands is identifying ways to add value to their offering, compensating for the high price charged. Previous research has highlighted that superior value is added when customers and brands collaborate by co-creating an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ed1dec11b9ff29414b846aae7556fa37
https://doi.org/10.1016/j.jbusres.2022.01.068
https://doi.org/10.1016/j.jbusres.2022.01.068
Mental health issues are increasingly prevalent worldwide, emphasizing the need to research antecedents and consequences of well-being. Prior research shows that within organizations, higher levels of subjective well-being (SWB) promote productivity
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c4db56a1a9e0dd27454e60d6b4c999f4
https://eprints.mdx.ac.uk/34563/10/1069031x221079609.pdf
https://eprints.mdx.ac.uk/34563/10/1069031x221079609.pdf
Place branding strategies contribute to policy decisions that shape a city. Little research, however, investigates how place marketers influence the decision-making of those higher up in the value chain. Drawing upon Bourdieu's theory of cultural int
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::372872a39953503cbd1b0656f9fddea3
Publikováno v:
Psychology & Marketing. 34:428-447
Technological developments have had a profound effect on modern music acquisition, allowing people to share music over the Internet for free. The research identifies the antecedents of consumers’ attitudes and intentions to acquire music from vario
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69337f0075cc08b31f662f8a3224a66d
https://doi.org/10.1002/mar.20998
https://doi.org/10.1002/mar.20998
Publikováno v:
Journal of Retailing and Consumer Services. 55:102126
Following the inaugural 1st International Colloquium on Global Design and Marketing that took place in 2011, the organisers wrote that ‘Notwithstanding the centrality of design to the practical world of marketing, …empirical studies of design iss
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ee01f4443e0d0180e8f37345033e58f8
https://doi.org/10.1016/j.jretconser.2020.102126
https://doi.org/10.1016/j.jretconser.2020.102126
Music piracy is the major factor leading to the downturn in paid-for music consumption. This study aims to distinguish between the determinants of a music pirate and a genuine consumer of music (age, gender, income, music preference, music experience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::620564b3aabcdb933a5138cf6715e75a
https://eprints.mdx.ac.uk/16489/1/PiratesOfTheWebAuthorsVersion.pdf
https://eprints.mdx.ac.uk/16489/1/PiratesOfTheWebAuthorsVersion.pdf