Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Athanasios KARAGIOUMLEZIS"'
Publikováno v:
Journal of Emerging Trends in Marketing and Management, Vol I, Iss 2, Pp 51-72 (2024)
Our study, grounds in Social Exchange Theory, examines how customer needs, hedonic factors, cross-channel integration, and consumer experiences impact the physical shopping experience. The research aim is to validate a proposed model by surveying Gre
Externí odkaz:
https://doaj.org/article/28ab104eabee45f18485fc215310fb97
