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of 3
pro vyhledávání: '"Athanasios Gounas"'
Autor:
Ourania Gkouna, Georgios Tsekouropoulos, Dimitrios Theocharis, Greta Hoxha, Athanasios Gounas
Publikováno v:
Journal of Family Business Management. 13:87-100
PurposeThe aim of the current study is to investigate the effect of consumers' brand trust in family businesses and the impact of crisis management practices on customer purchase intention during the period of Covid-19.Design/methodology/approachThis
Publikováno v:
Sustainability; Volume 14; Issue 8; Pages: 4379
Innovation and the development of new services are important strategic features to ensure the growth and sustainable wealth for industries where customers have many choices, as is the case in tourism sector. In this context, the present research come
Publikováno v:
Procedia of Economics and Business Administraion. 5:59-68
Social media is one of the new forms of communication with the public and their use has been extended to a political level. Their features, such as the ability to create dialogue, quick personalized contact, and better targeting have made them one of