The Giunta's Publishing and Distributing Network and Their Supply to the European Academic Market

Autor: Ottone, Andrea

Publikováno v: Publishing Sacrobosco’s De sphaera in Early Modern Europe. Modes of Material and Scientific Exchange
Publishing Sacrobosco’s De sphaera in Early Modern Europe ISBN: 9783030865993
Publishing Sacrobosco’s De sphaera in Early Modern Europe: Modes of Material and Scientific Exchange
Publishing Sacrobosco’s De sphaera in Early Modern Europe

This essay presents the Giunta publishing firm as a transnational network, highlighting its ideal center and peripheries. It describes the construction of a business model in conjunction with marketing channels and a consequent publishing plan intend

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